The new Federal Trade Commission disclosure Guides are coming into force tomorrow (December 1, 2009). I have just finished listening to a webinar where Jim Edwards is interviewing Mr. Richard Cleland of the FTC, and it does shed some light on both the FTC’s overall stand on the issue, and […]
FTC on Guidelines, Affiliate Disclosures, Compliance Read More »
The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program. I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales
Online Holiday Shopping in Full Swing: Stats and Trends Read More »
Got an email from an affiliate which goes as follows: “I’m a new affiliate and I would like to know if you know of any Turn Key operations available at this time.” While you can certainly purchase an already functioning affiliate website, and start your affiliate journey this way, I
Turn-Key Solutions for Affiliates Read More »
A few days ago in their “Black Friday Anti-Deals: What Not To Buy” post Gizmodo wrote: …many of these “deals” really aren’t deals at all. Often, Black Friday sale products are priced differently between stores, or they are priced at or above deals you can find elsewhere any day of
Black Friday: To Buy or Not to Buy? Read More »
Recalling the “Black Friday by the Numbers” info-graphic that Permuto published last week, today I have decided to go back to the list of online retailers that have seen the best 2007 to 2008 growth in Black Friday audience reach, and see which of them are waiting until the actual
Who Made Black Friday Deals Available on Thursday Read More »
A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are
Facebook Advertising: IKEA Thinks Outside the Box Read More »
With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos. The traditional meaning of sales promotions has always implied
Customer Promotions versus Affiliate Motivation Read More »
Got my November 2009 Internet Retailer issue in the mail yesterday, and in it they have published some interesting data on the 2008 compensation of top online retailers’ executives, including those who are in charge of marketing. Each executive’s compensation package represents a sum total of base salary (s), bonus
Top Paid e-Tail Execs. Performance-Based Compensation Read More »
When you search Google for a doctor, plumber, restaurant or any other business listing in a particular geographical location, besides a list of matches (conveniently marked in the map of the location) with their website and phone number listed, you can also read independent reviews on these businesses: Some of
Brick and Mortar Businesses Must Monitor Online Space Read More »
Definitions first: lawyer Kelly M. Slavitt, in her Protecting Your Intellectual Property from Domain Name Typosquatters article, wrote: Cybersquatters register domain names based on a company’s trademarks and then attempt to extort payment from the actual trademark owner in exchange for returning use of the domain name… Typosquatters are a
Since When Has Typosquatting Become Acceptable? Read More »