Online Marketing

Social Affiliate Marketing or Social Cause Marketing?

Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains: The product is called Spreadly… and

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64% of Holiday Shopping Still Left to Be Done

Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week

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Payment Options Across Different Affiliate Networks

An affiliate wrote: Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled? Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In

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Cyber Monday 2009 Statistics

Yesterday we were all impressed with the statistics that the Black Friday 2009 brought us, but the Cyber Monday stats that have been circulated today have clearly overshadowed the pre-Monday records. In the DaySpring.com’s affiliate program, for example, we’ve seen an utterly amazing surge of affiliate-referred sales where the Cyber

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