On Friday, May 21, online merchant 6pm.com, a sister site to Zappos.com, accidentally marked the prices of nearly all items on the website at $49.99. Over some 6 hours (from midnight until about 6 am PST) the website was taking orders for products (some of which were originally priced over […]
6pm.com Loses $1.6 Million in 6 Hours, Handling it Gorgeously Read More »
Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and
Social Media Use on the Rise, Affiliate & Mobile Underestimated Read More »
On more than one occasion I have heard marketers and web analysts bring up the subject of “conflict” between affiliate marketing and other online marketing channels. The primary area of concern has always been the attribution of an online sale. What really helps close that sale, or land this or
Conversion Attribution and Affiliate Marketing Read More »
A number of interesting posts and articles have appeared online during the first week of March 2010, and I have not touched on any of these in my daily posts. So, I am posting the list below: Affiliate Marketing Webinar on affiliate legislation by Affiliate Advocacy – March 9 at
Spotlight on Links: 1-7 March 2010 Read More »
In an interview I’ve given for the Search Engine Journal (SEJ) — which went live earlier this morning, and may be read in its entirety here — I was asked one of the questions that new affiliates frequently ask themselves (and others too). The question was: “Which niches are more
Most Profitable Affiliate Marketing Niches Read More »
I love statistics, and I was certainly happy to find the below “The State of the Internet” video by JESS3 (Jesse Thomas) on Vimeo today: Only one criticism: being so jam-packed with numbers, a video that’s close to 4 minutes long is frankly a bit hard to digest. I am
Current State of the Internet: 2009 Statistics Read More »
I’ve been thinking a lot about one particular type of loyalty affiliates lately — the type that encourages their website visitors to fill out surveys, submit application forms, order samples, and get paid for it. This type of publishers is essentially as sub-type of incentive affiliates. These affiliates frequently sell
Incentivized Traffic: Easy Earnings or Headache for Advertisers? Read More »
One of my favorite affiliate networks in the world has changed hands again. Two years ago AOL acquired Buy.at for some £75 million ($150 million), making it into a separate unit within Advertising.com [source]. See also AOL’s official press release here. Today, it has been reported that “Digital Window, the
AOL Sells Buy.at Affiliate Network to Digital Window Read More »
The amount of business and even e-commerce literature that equates affiliate marketing to multi-level marketing is substantial enough for me to address this common misconception in my blog. Paul Ford, for example, in his Multi-Level Marketing brochure states that affiliate marketing is just another term for MLM marketing, a name
MLM versus Affiliate Marketing Read More »
In late August 2009 eBay announced, and in September 2009 implemented their Quality Click Pricing affiliate compensation model which essentially meant moving from their previous CPA model to a CPC model (details in my eBay Partner Network Will Now Pay for Clicks post). The concept was developed back in late
Are Affiliates Happy with eBay's Quality Click Pricing? Read More »