Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of […]
Promoted Twitter Trends + World Cup = Phenomenal Results Read More »
Last week Commission Junction affiliate network announced that out of the merchants who use affiliate networks as platforms for their affiliate programs, close to two-thirds (63% to be exact) choose Commission Junction, which is “more than twice as often as any other affiliate provider.” The data was based on the
Larger Merchants Prefer Commission Junction, Smaller Have Options Read More »
According to comScore’s data, quoted at SearchEngineLand.com a few hours ago, an affiliate website (TheFind) has beaten Yahoo! Shopping “in terms of average daily users”, and 2 out of the top 4 comparison shopping engines (TheFind and Shopzilla) are active affiliates. Here’s that data (highlighting mine): More in the above-quoted
50% of Top Comparison Shopping Engines Are Affiliates Read More »
The number of followers a Twitter account has is irrelevant, or near-irrelevant. It is the influence that it has that’s important. I’ve had a merchant approach me with an idea to run a giveaway promo, distributing gift certificates where the nominal of the gift card would be tied to how
Tools to Measure Twitter Influence Read More »
I typed in “worldcup” in Google, hit the search button, and got what I was looking for: a quick snapshot of the most recent scores, as well as the starting times of the upcoming matches. Then I also glanced over the paid search results and saw one that was completely
Mispositioned Paid Search Ads: Silly or Subtle? Read More »
There certainly is no deficit of good content on digital marketing these days. In fact, so much of it is being produced daily that it becomes really hard to follow it all. There were days when I’d spend at least 1/3 of my time at the computer — just reading.
15 Twitter Accounts for Marketer's Daily Reading Read More »
A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010. In the ranking of sources / tools
Importance of Online Coupons for Shoppers, Retailers, Affiliates Read More »
Father’s Day is quickly approaching, and just as is the case with any holiday, its the merchant that makes gift shopping as easy and stress-free as possible that gets the sale. Holidays are great time for gift-related merchants, but take the stress out of shopping you want to provide your
2 Ways to Take the Stress Out of Gift Shopping Read More »
Microsoft, the company which has quite possibly lost more money online than any other company (see the below chart published by the Business Insider in April of this year), has announced that they are closing Bing Cashback. Microsoft’s online services division lost over $710 Million dollars in the first quarter
Microsoft Ceases Bing Cashback – Good News for Affiliates Read More »
Having put together over 500 blog posts since 1 January 2009, I’ve found it especially interesting to monitor which of my posts get most of readers’ attention. It appears that certain types of blog posts are destined to become more popular than others, even though the content in those “others”
5 Types of Popular Blog Posts (with Examples) Read More »