Social media engagement can be defined as getting people involved in a thoughtful interaction within a social medium, as well as an encouragement and support of such interaction. As a blogger myself, and a frequent commentator on blog posts of others, today I’d like to focus on social media engagement […]
3 Social Media Engagement Mistakes Committed by Bloggers Read More »
Remember not too long ago I blogged about affiliate marketing’s place in the overall digital marketing? Back then I stated that affiliates participate effectively not only on the acquire stage, but “also help in the branding (let’s not forget those link impressions that aren’t being paid for), retaining and growing
Online Customer Engagement Lifecycle and Conversion Drivers Read More »
I know, CCCP may not bring up good memories in most minds, but today I’d like to give the old abbreviation a new meaning — one that comes from my personal experience and understanding of what makes a good blog post, and a good blogger. There are 4 adjectives to
For Successful Blogging Remember CCCP Read More »
Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of
15 Must-Follow Mobile Marketing Twitter Accounts Read More »
I’ve just come across an interesting article by Multichannel Merchant, a Chief! Marketer publication, where the author looks at the results of The State of Retailing Online 2010 survey recently conducted by Forrester Research for Shop.org. Comparing paid search to social media marketing, Multichannel Merchant points out: …According to the
Per Forrester Affiliate Marketing is Second Only to Paid Search Read More »
Targeting specifically deals-oriented users Twitter has introduced its new @EarlyBird account. This one will essentially be Twitter’s own account for the distribution of time-sensitive offers and discounts. All you need to do is follow it, and make sure you catch your worm early enough (before it’s gone). Explaining what it
Is Twitter Turning Into a Super Affiliate? Read More »
Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline. A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled
Conversion Optimization: Are You Split Testing Headlines? Read More »
At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points.
Affiliate Marketing's Place in Digital Marketing Read More »
Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons
Content is King of Twitter (Beating Coupons) Read More »