Only a couple of hours have passed since Google’s introduction and announcement of Google Instant, but the digital marketing world is already quite stirred up over it; and the palette range goes all the way from concern to amazement… Affiliate marketers are obviously directly affected as well. But how exactly? […]
Google Instant and Its Impact on Affiliate Marketing Read More »
David Meerman Scott has a new book out. It is co-authored with Brian Halligan of HubSpot, and entitled “Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic bank in history”. I’ve had a chance to read it cover-to-cover on my transatlantic flight a couple
19 Pieces of Marketing Wisdom from the Grateful Dead Read More »
Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post. My Observations: Approximately 3.5% of visitors view my website
Are You Analyzing Your Mobile Traffic? Read More »
A merchant, who is launching an affiliate program, has emailed me the following question: How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and
Effectiveness of Online Video: CTR, Conversion & Other Data Read More »
Did you know that there are a number university professors who are quite active on Twitter? Among these there plenty of true marketing experts that you and I can find of great help. So you wouldn’t need to take any online schooling classes in marketing, but can just follow their
10 Marketing Professors to Follow on Twitter Read More »
It is no secret that every year there are some 20 affiliate marketing conferences being held around the globe (half of which generally happens in North America). However, besides the ones devoted specifically to affiliate marketing, there are a number of other conferences excellent conferences (dedicated to broader online marketing)
7 Online Marketing Conferences to Attend Read More »
A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this
Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing Read More »
Just recently I have found out from Jeffrey Eisenberg about a Periodic Table of Marketing Elements put together by Blinds.com. Though a bit crowded, it certainly is a masterpiece of a kind. The table is organized in a way which portrays various “marketing elements” (from marketing methods and channels to
Periodic Table of Marketing Elements Read More »
Whether you’re looking to safeguard your brand from typosquatters, or to use misspellings in your search engine optimization, tools to figure out the most common misspellings of your domain name make life easier. However, good tools are seldomly free, and neither many of this particular type are available for in-browser
Free Online Tools to Find Common Domain Misspellings Read More »
From all definitions of “competitive intelligence” that I have seen I like Christopher West’s best of all. He eloquently defined it as “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Competitive Intelligence, p. 12). There are multiple tools to monitor your competitors,
5 Competitive Intelligence Twitter Accounts to Follow Read More »