Online Marketing

Yahoo Launches Search Clues to Compete with Google Trends

Thanks to Sharon Mostyn for retweeting the following tweet by Wil Reynolds: Apparently, this tool — a competitor of Google Trends —  has just been launched by Yahoo earlier this morning. In it’s blog Yahoo wrote about it: Yahoo! Clues is a new beta service that gives you a unique […]

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LinkShare vs Commission Junction: Comparing Q3 2010 Results

On Tuesday (November 2, 2010) LinkShare affiliate network announced its Q3 2010 progress and highlights: LinkShare in Q3 2010 …more than 110 new advertisers joined the LinkShare Network in the third quarter of 2010, an increase of 25 percent compared to the same quarter in 2009. More than 1,000 advertisers

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Top 20 Affiliate Networks Chosen by 5000 Affiliate Marketers

Having surveyed more than 5,000 affiliates and merchants, and having conducted “dozens of discussions with industry experts and insiders”, Revenue Performance has announced the top ranked affiliate networks in the performance marketing industry. Some of the results may look surprising, others logical, but overall, it’s an interesting ranking, and I

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Q4 2010: Promising Future & Product Categories to Watch

A friend, and fellow digital marketer, Michael Vorel, has just tweeted some good news for all of us dependent on the well-being of e-commerce: Michael is referring to comScore’s U.S. retail e-commerce sales estimates for Q3 2010 which have been released just today, showing that “that online retail spending reached

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Online Behavioral Advertising: How to Stay Consumer-Friendly

In July 2009 leading advertising industry organizations introduced a cross-industry Self-Regulatory Program for Online Behavioral Advertising [PDF here]. The essence of the Program was to bring about “consumer-friendly standards to online behavioral advertising across the Internet” — ones that would correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” [PDF

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Graffly — Groupon-Type Solution for Affiliate Marketing

Not too long ago I have found out about 2Performant, developers of “a CPA ad server” which is essentially another platform for in-house affiliate programs and affiliate networks. One of their newest products (not even launched yet), Graffly, is an interesting idea. So, I got together with Radu Spineanu of

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