Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields […]
A/B Split Testing: Definition and Popular Tools Read More »
Earlier this month Davis & Gilbert LLP released a “taxation alert” on the subject of the so-called affiliate tax [more on the tax here], and particularly the case Amazon’s appeal regarding the tax’s constitutionality in the State of New York. The alert reads: In February 2009, the New York State
Amazon versus New York State: Appellate Court Decision Read More »
Yesterday from Shawn Collins post I’ve found out that the newest Coremetrics’ report on Black Friday 2010 online sales is out. This third annual “analysis of the online retail sector” outlined the trends in 2010 (as compared to Black Friday 2009), including the following bird’s-eye look at the state of
Black Friday 2010 Online: 16 Percent Consumer Spending Increase Read More »
Now that the whole world is doing their holiday shopping, I thought it would be good to put together a collection of links to lists of 2010 holiday gifts that many online marketers (and affiliates, in particular) may find of help. So, without further ado, here are the links to
Most Wanted 2010 Holiday Gifts Read More »
Black Friday and Cyber Monday are just around the corner, and consumer interest (which started increasing as early as Summer this year) in both of these days and everything that’s connected with them is quickly growing. Not sure if you know about it or not, but Google has an awesome
Using Google Think Holiday in Your Marketing Research Yet? Read More »
When you go to Google and type in “affiliate marketing”, one of the top suggestions is gonna be: Chances are that you’ve landed on this page precisely because you’ve chosen that “affiliate marketing for dummies” option. If you are trying to find out if there’s a “for Dummies” book (as
Affiliate Marketing for Dummies (or Beginners) Read More »
On November 9, 2010 Google Instant got enhanced with Instant Previews. Announcing the new functionality Google wrote: Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine. To use it,
Google Instant Previews: 7 Must-Read Commentaries Read More »
Google Insights for Search is revealing an interesting pattern about people’s searches for “Black Friday” and related key phrases. From 2008 to 2010, the consumer interest in Black Friday deals has been moving to earlier dates every year (happening a month earlier every year). Here’s what Google has registered between
Black Friday Interest Comes Earlier. Marketers Adapt Read More »
Having analyzed the top retail brands (with online storefronts) who are actively engaging their customers via such social media channels as Facebook and Twitter, I have come up with my list of the top 10 for the year 2010. There’s a lot we can learn just by observing them. So
Top 10 Online Retail Brands on Facebook & Twitter – 2010 List Read More »
Having surveyed over 8,500 consumers on questions related to online coupon use, Deals.com together with MyType have released a very interesting study that many online marketers should find of help. The study profiles the demographics and psycho-graphics of both coupon “lovers” and coupon “avoiders.” One of the more surprising findings
Deals.com and MyType Profile Coupon Lovers & Avoiders [STUDY] Read More »