Leadership

Where Management, Leadership and Transformational Leadership Overlap

I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional […]

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Transformational Leadership for Affiliate Program Management

I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in

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20 Differences Between Management & Leadership

When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared

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Nicholson's Motivation Method & Affiliate Context

Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither

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Managing Culturally Diverse Affiliates

Almost a month ago I stated that the ultimate goal of every affiliate manager should be in making his/her affiliate intrinsically motivated [see the full post here]. I’ve been reading more about motivating people, specifically in culturally diverse contexts (and the affiliate marketing context is certainly a good example of

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