Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program […]
Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance Read More »
Do you know what is the world’s longest-running podcast dedicated to the affiliate marketing industry? It is James and Arlene Martell’s Affiliate Buzz. Their dynamic radio show is run every Thursday on WebmasterRadio.FM and yesterday I was privileged to be a part of it. James has interviewed me about the
Affiliate Buzz Previews Affiliate Management Days West 2013 Read More »
The day before yesterday, I posted the first part of my talk with a well-known affiliate, Nancy Ocasio. Today I would like to bring you the rest of the interview, where Nancy shares her thoughts on affiliate management-related questions: Geno: In a comment earlier this year you wrote that “the
Affiliate Perspective / Interview: Lessons for Affiliate Managers Read More »
I love speaking with smart affiliates. There is so much one can learn that these talks are always invaluable. I’ve interviewed a couple of affiliates in my blog in the past; and this week I’d like to resume the tradition. I have recently interviewed Nancy Ocasio, an affiliate I’ve known
Affiliate Perspective: 5 Criteria for Choosing an Affiliate Program Read More »
It isn’t often that affiliate marketers get to work with major non-profit foundations of the highest caliber. So, as soon as I have found out that HasOffers has been chosen by the United Nations Foundation “to manage, track, and optimize digital media campaigns” [source] I’ve reached out to Peter Hamilton
UN Foundation Selects Affiliate Marketing Platform for Tracking Read More »
A week ago Murray Newlands, grabbed me by the sleeve in the Affiliate Summit East 2012 Registration Area (as soon as I received my badge), and asked if I’d like to be interviewed for Performance Marketing Insider. “With pleasure” was my answer, and here is the video of that interview:
5 Success Tips for Affiliate Marketing Managers Read More »
A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about
How AvantMetrics Revolutionizes Affiliate Marketing Analytics Read More »
Two days ago, a famous affiliate abuse and click fraud detective Ben Edelman (see my recent Econsultancy interview with him here), has revealed some alarming data on “hack-based cookie-stuffing” by rogue affiliates via a fairly new Bannertracker-script at online forums based on vBulletin (versions 4.x to 4.1.2). Here’s an abstract from
Major Online Forums Hacked by Affiliate Cookie-Stuffers Read More »
For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program — or that of generating “potential sales contacts“. After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it
RingRevenue Bridges Gap Between Incentive Affiliates & PPL Programs Read More »
We’ve been monitoring what’s been happening in California with affiliate nexus tax over the years, and now that the bill AB155 is signed, and many merchants are re-instating and/or re-inviting California affiliates back into their programs, I thought it’d be interesting to get an affiliate take on these things, and
Interview with Rexanne Mancini on California Affiliate Tax Read More »