General Discussion

Affiliate Idea: Complementing Blogs with Forums

Scott Jangro added a forum to his blog, and it occurred to me: what a great add-on this plugin can be for WordPress-based affiliate websites! Simple:Press is hassle-free to install, and when properly handled, it can greatly enhance the visitor’s engagement with the affiliate’s website by allowing the former to […]

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Affiliate Program Management: Areas of Responsibility

It is not unusual for an online merchant to wonder if they really should have a dedicated affiliate program manager, or if the responsibilities of the affiliate manager can be handled by an already employed member of their staff. To answer this question, you need to know what exactly an

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Motivating Affiliates by Threat: Dead-End Strategy

Several times a month an affiliate receives e-mails where merchants are threatening to remove him/her from their affiliate programs if the affiliate does not become “active”. Another thread was started on this topic at ABestWeb [see it here] just today. And while I could write up a whole post on

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Parasitism in Affiliate Marketing. OneCause.

Webster’s Dictionary defines “parasitism” as is “an association” in which a parasite “obtains benefits from a host which it usually injures.” [source] In affiliate marketing, a parasite is an affiliate that always (not “œusually”, but always) injures the host (another affiliate), and does so by stealing commissions from the latter (hundreds

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GoldenCAN vs PopShops Article in the Website Magazine

The November 2008 issue of the Website Magazine will have one of my newest articles. The article is entitled A Different Breed of Affiliate Tools: GoldenCAN and PopShops and it is aimed at providing a synopsis and quick comparison of these two affiliate tools. I hope you will enjoy it.

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LinkedIn "Affiliate Program Management" Group

I have started a new group at LinkedIn today – one devoted to affiliate program management, one where affiliate managers (in-house and OPMs) can network, and discuss issues pertaining to affiliate management. If interested, you may join the group here. It’s been live for less than a day, and we

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How To Clear Browser's Cookies?

I have started a “How To” section for merchants running affiliate programs at the Affiliate Program Management website. The first question added is the “How To Clear Browser’s Cookies?” one. The issue is being confronted by merchants (especially those that have just started marketing through the affiliate channel) more often than

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