On May 29, 2015 the Federal Trade Commission issued a new Frequently Asked Questions update to its 2009 Guides Concerning Use of Endorsements and Testimonials in Advertising. One of the key areas they sought to address was the subject of wording or how exactly the disclosures are expected to be […]
FTC Updates Guidance on Disclosures of Affiliate Links Read More »
Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale
Affiliate Program's Performance is Everybody's Business! Read More »
I am sure you have seen more than one of these over the years and, quite possibly, contemplated starting a one-product ecommerce website of your own, or… already have one. From digital products to gadgets of all sorts, and from single service offers to simply one type of product sold on one given
Single Product eCommerce Websites and Affiliate Marketing Read More »
Last month I spoke at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This was my twelfth time speaking at this great show, and, based on the reviews, it’s been one of the most successful speeches of mine. My presentation on the “55 Must-Haves in Every Affiliate Manager’s Toolbox” was
Affiliate Summit West 2015 Reviews of Prussakov Session Read More »
<![Looking for an updated list? The 2016 Calendar of Events may be found here] With the year 2015 just beginning, it is a good time to put together my newest list of affiliate marketing conferences, conventions, workshops, and other events not to miss in 2015. This is my seventh time putting together
2015 Affiliate Marketing Conferences and Events Not to Miss Read More »
. It is December 31, and on the last day of 2014 I can think of no better topic to blog about than review the year that is coming to an end, outlining the key trends we have witnessed in the course of the year. The following five stood out most prominently for
2014 Affiliate Marketing Year in Review: 5 Key Trends Read More »
Semantic discord – situation where two (or more) parties are misaligned on definitions of key terms which formulate a concept. I am an active user of Google Alerts and a number of other tools for online content monitoring. One of the key phases that I monitor daily is “affiliate marketing”
Affiliate Marketing? Don't Get Tangled Up in Definitions! Read More »
In the affiliate marketing landscape where organisations continue to wrestle with their digital brand identity, they shouldn’t panic! Brands should make more use of the affiliate pool working in synergy to help the brand provide something that’s truly remarkable and authentic. It’s time for brands to consider their affiliate pool
Brands Need to Use Their Pool of Affiliates for Collaboration Read More »
Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Pete Campbell. Enjoy his first AM Navigator post below. Very few things in life are black and white (zebras and pianos are notable exceptions) and, more often than not, things fall into that difficult and morally ambiguous “grey area”.
How to Leverage Affiliate Relationships to Create Content Read More »
As many in the marketing industry know, affiliate marketing is one of the most cost-effective techniques for monetizing web site traffic and driving sales. New technologies such as mobile advertising and telemarketing are challenging the established methods. Telemarketing to users of mobile phone via “robocalls” or text messages is just
Affiliate Marketing, Mobile Advertising, Lead Generation and TCPA Read More »