General Discussion

Inspirational Leadership and Affiliate Program Management

Yesterday’s “A Case for Inspirational Leadership” blog post by Roshan Thomas did my heart good. Even though “inspirational leadership” normally has a slighly different undertone, posts like his motivate us all to become better leaders, thereby creating a healthier and happier working environments for those that we are called to lead.

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Types of Affiliate Websites: Problem-Solving, Entertaining, or Both

In a recent podcast interview, Jim Kukral has referred to an interesting observation. He said that people go online either (i) to solve a problem, or (ii) to be entertained. Don’t you love it when someone finally systematizes it for you? Especially when it so eloquently summarizes your own experience!

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The "How Many Affiliates Will You Recruit" Question

Nearly every prospective client that calls me – be it a small one-man-show business that has just started a website, or a large corporation with years-long online presence – asks the same question: “How many affiliates will you recruit for us; and how quickly?” The desire behind the question is clear. The belief is that the

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Twitter. Is There a Crisis Preparedness Plan?

When the whole “twitterdom” is twittering about it, and hundreds of bloggers are writing about it, I simply cannot remain silent, and would like to chime in with my perspective on the situation. Between the phishing attacks over the weekend, and today’s hacking of FoxNews’ Twitter account, followed by a hack of Britney

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Super Affiliate – My Definition

Jeremy Schoemaker’s recent post which included definitions of what super affiliates are, with its link back to his September Twitter poll on the same topic, encouraged me to entertain the question of super affiliate definition in my own blog. As an affiliate program manager, I would define super affiliates in

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Affiliate Program Agreement (Terms & Conditions) – Facts & Template

When doing research for my affiliate program management book, “A Practical Guide to Affiliate Marketing”, I looked at 100 affiliate programs in the same vertical, and analyzed their program agreements. The results were literally shocking: 51% of the merchants lacked Terms of Service agreements altogether, 36% had extremely generic ones,

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