Let’s look at this marketing initiative from one online marketer’s point of view — mine. Earlier this week I have received received a letter which started liked this: The Pluses Being an online marketer, the first thing that I have noticed was, of course, that URL with my name in […]
Toyota Stimulus Program Letter: "Pluses and Minuses" Read More »
Two days ago the Telegraph has proclaimed Britain to reach the “edge of bankruptcy.” Today the Sterling has dropped to its 23-year low vs dollar, and the exchange rate had dipped to: 1 British Pound (GBP) = 1.35 US Dollar (USD). With the crisis hitting Europe (and especially the UK)
Pound Sinks, Britain on Edge of Bankruptcy. Time to Recruit UK Affiliates Read More »
Merchants that are new to affiliate marketing often ask me if my company is the same as Commission Junction or LinkShare, and if not, how exactly it fits into the scheme of things, and how is my “performance bonus” different from “transaction fees” that affiliate networks charge. The first thing
Affiliate Networks, OPM Companies, Transaction Fees, and Performance Bonuses Read More »
One of the most burning questions every affiliate program manager has is “How does one effectively recruits quality affiliates?” I believe that that a successful affiliate recruitment campaign rests on six pillars. These are: Software Social Media Search Engines Second-Tier Affiliates Summits and Symposiums Symbiosis (or Recruitment Campaigns) I invite
How To Recruit Affiliates? Read More »
Today is a U.S. national holiday – the day when America commemorates the birthday of Martin Luther King, Jr., a passionate activist and proponent of the civil rights movement. This morning I have spent a some time flipping through the writings of the Reverend, and two phrases especially spoke to
Speak Passionately About Things That Matter Read More »
I have just looked over descriptions of several affiliate programs run by established brands, and noticed that some of them reward affiliates only for “new and unique” customers (wording retained, italics mine). Wow… They are pushing away thousands of affiliates on the pre-recruitment phase just by having that policy in
Commission for New Customers Only – Bad Affiliate Marketing Practice Read More »
In one of the doctorate classes I am taking, we were discussing models for organizational change today. Peter Senge, a Stanford engineer, and MIT Ph.D. in social systems modeling, is famous for his Systems Approach to change. One of the things stressed in it was the building of the shared
Chicken is Involved, While Pig is Committed. Read More »
A few days ago I have encouraged my Twitter followers to take a poll. In it I have asked them how they prefer to get their credit card statements. The options were: “Online”, “Snail Mail” and “Both”. Even though only 7 people have voted to this date, the poll results are consistent enough for
Online vs. Physical. They Coexist. Read More »
How many times have you heard that building relationships with affiliates is key to building a successful affiliate program? I am sure, more than enough. During the past Affiliate Summit in Vegas the actions of one particular affiliate have reminded me personally how important it is to build solid relationships with
Relationships Are Everything Read More »
It is always beautiful when someone markets their product or service, making a work of art out of it. The ad from AT&T Wireless that I saw at the Dulles airport today, returning to Washington, DC after the Affiliate Summit in Vegas, is a great example. Here’s the picture of the
When an Ad is a Work of Art Read More »