General Discussion

Trustworthiness of Affiliate Reviews

I’ve been following the responses to Jangro’s “Damn Marketers. Affiliate Links in Twitter” post with great interest. Today Scott has asked a semi-rethoric question: “Isn’t it really that opinions and recommendations are suspect if there’s money involved?” Websites providing hosting reviews are the first ones that come to my mind. […]

Trustworthiness of Affiliate Reviews Read More »

Affiliate Profiling Proving to be an Effective Technique

Much has been written about customer profiling, and the technique has been widely used for precision targeting in both online and offline marketing. Affiliate profiling is something I haven’t seen explicitly mentioned anywhere, but I am positive that many affiliate managers use this technique. Simply because it’s effective. Just as

Affiliate Profiling Proving to be an Effective Technique Read More »

Get Ready for Mother's Days. There Are Two in March!

The Valentine’s Day is tomorrow, and it’s time to start re-focusing your holiday shopping campaigns with the next holiday in mind. But which one is the next big one? Some would say, St. Patrick’s Day (March 17, 2009). Others would say that it’s Easter (which in 2009 falls on April

Get Ready for Mother's Days. There Are Two in March! Read More »

Overstock Affiliate Program No Longer With LinkShare

Earlier today LinkShare’s Senior Vice President, Kelli Beougher, announced in the affiliate network’s official blog that due to “a few mutual differences” that cannot be overcome, “LinkShare has resigned as Overstock.com’s affiliate network provider.” [source] No further explanation has been given, and the real causes of this breakup remain unclear.

Overstock Affiliate Program No Longer With LinkShare Read More »

UK Affiliate Census 2009 is Out. US One Coming Too…

Today I have had a privilege of reviewing Econsultancy.com’s all-new UK Affiliate Census 2009 report, and also an unfinished copy of the US one that is also coming out shortly. You will be able to get full versions of both of these reports at this page (membership with Econsultancy required).

UK Affiliate Census 2009 is Out. US One Coming Too… Read More »