After my previous two posts on motivating affiliates [Introduction to affiliate motivation and Intrinsic motivation as ultimate goal] I have been reading a lot about different models and frameworks, approaches and interpretations. But today’s reading from Haslam’s Psychology in Organizations: The Social Identity Approach summarized them all too beautifully for […]
Focus on Personal Advancement, Needs and Goals Read More »
Largely due to the current economic climate, and partly because of the very psychology of humans, coupon websites (majority of them – affiliates) are rapidly multiplying — new ones springing up every week. But how could a new coupon website stand out? First, let’s look at the commonalities of coupon
7 Things A Coupon Affiliate Can Do To Stand Out Read More »
Econsultancy has just announced the release of its long-awaited 55-page US Affiliate Census 2009. The full report may be purchased on this page. I have already had a chance to read through it, and here are some of the highlights: More than 600 affiliates took part in this first US
US Affiliate Census 2009 is Out Read More »
This is the question I have been e-mailed by three different people shortly after posting my thoughts on How to Kill an Affiliate Campaign With a Landing Page. In addition to doing everything contrary to how things are described in that post, you want to also make sure that your
What Makes A Landing Page Affiliate-Friendly? Read More »
I have my reasons to believe that eye health is one of the most neglected areas among online marketers of all sorts. Let’s be honest: how many of us are doing regular eye exercises, taking breaks and ensuring that the computer screen is positioned a little lower than the eye
Online Marketers, Keep Your Eyes Healthy! Read More »
I was researching more on motivation in the course of the day today, and at one point while I was reading Frederick Herzberg’s article “One More Time. How Do You Motivate Employees” (Harvard Business Review, Jan. 2003) I realized that making all things go right within any given affiliate program
Intrinsic Motivation – Ultimate Goal of Affiliate Manager Read More »
Today I have been reading articles on motivation and emotional intelligence published by the Harvard Business Review over the past four decades. I was looking at all of them from the perspective of how I, as an affiliate program manager, could better motivate affiliates; and one of them especially stood
How to Motivate Affiliates – Introduction Read More »
Today I would like to show merchants that run affiliate programs how a landing page could kill an affiliate program’s campaign. Unfortunately, most merchants do not do a thorough enough job when putting together landing pages for promos and coupons they offer through their affiliate programs, and I feel like
How to Kill an Affiliate Campaign With a Landing Page Read More »
One of the questions that is most frequently asked by merchants — both those that have just launched an affiliate program, and those that have already been in this business for some time — is: Where, and how can I recruit some of those “super affiliates”? These affiliates [read my
How to Grow a Super Affiliate Read More »
That’s exactly what the newest “World Wide Rave” book by David Meerman Scott is. I’ve received it from him last week, and finished skimming through it today. David states: It is virtually impossible to create a [word of mouth] Web marketing program that is guaranteed to become a World Wide
Practical Guide to Viral Word of Mouth Marketing Read More »