General Discussion

Reciprocal Causality and Affiliate Program Management

Affiliate Program Management, General Discussion, Leadership / By / 2 minutes of reading

In his Organisational Behaviour and Analysis: An Integrated Approach, Derek Rollinson points to the importance of looking at the leader-follower relationship through the prism of “reciprocal causality.” This concept presupposes that in healthy leader-follower interaction the influence between leaders and followers happens simultaneously, reciprocally, and continuously. Ignoring, or neglecting, the […]

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Five Pillars of Social Website's Success

General Discussion, Online Marketing / By / 1 minute of reading

Paraphrasing Seth Godin’s points on what people are looking for when they are visiting social websites, we would arrive at the following list: Finding like-minded people Communicating and socializing Building own popularity Staying on top of news Entertaining oneself and “making noise” Satisfaction of the above needs will build up

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Connecticut SB 806 Bill Approved. North Carolina Next?

Affiliate / Advertising Tax, Affiliate Program Management, Announcements, General Discussion / By / 2 minutes of reading

Since the time I’ve blogged about the implications of the CA Bill AB 178 for affiliates, Melanie Seery posted the following two news: (i) Connecticut’s bill was approved in the Join Finance Committee, and (ii) North Carolina is now also looking in the same direction. Regarding Connecticut Melanie wrote: The 

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Meaning of CA Bill AB 178 for Affiliates

Affiliate / Advertising Tax, General Discussion, Thoughts for Affiliates / By / 2 minutes of reading

Numerous concerned affiliates have been e-mailing me about the California online sales tax bill AB 178 asking for a concise clarification of what this situation really means for affiliates. I believe we should be looking at two sets of implications here: (a) the immediate (state-specific), and (b) the wider (nationally-spread)

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