General Discussion

Need an Affiliate Marketing Mentor/Coach? Consider LinkedIn!

Yesterday I received the following message: I am interested to know if you have a coaching program for affiliate marketing. I have some money to invest and want to give this the best attempt I can. If you have any coaching program available for students, I am very interested. Thank you […]

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The Step-By-Step Guide to Creating Awesome Content in the Affiliate Industry

Life isn’t easy for content marketers working to promote a brand online. There is a lot of suspicion surrounding many of the most popular business types associated with affiliate marketing – let’s take gambling as a key example. When you take a closer look at the perception of gambling on

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Affiliate Marketing – Effective Online Fundraising Method

When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of;

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Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing

A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs. Here’s what it revealed: Top 3 Mastered

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2016 Affiliate Marketing Conferences, Trade Shows, Events

[See the list of 2017 affiliate marketing conferences & events here] Eighth time in a row, I am putting together my annual list of performance affiliate marketing conferences, trade shows, and events not to miss this year. Below you may find the ones to consider attending in 2016. Some are

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Affiliate Marketing – One of Top Customer Acquisition Methods

For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has

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Affiliate Marketing is the Most Desired Digital Skill of 2015

On September 14, 2015 an interesting report got published in the UK. Based on a survey conducted collaboratively by Smart Insights, eCommerce Expo and Technology for Marketing & Advertising it polled more than 1,000 marketing professionals asking them “about their current digital skills, how they wanted to develop and what trends they saw

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Does Affiliate Marketing Have a Problem of Inner Circles?

Years ago, the world’s largest affiliate marketing forum, ABestWeb, introduced an “Inner Circle” — a private forum within the forum, with one prerequisite for access: reaching a threshold of “500 of more posts.” This was a brilliant idea based on granting behind-closed-doors conversation access to those forum members who had proven their seriousness about

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