Not too long ago I wrote about the common mistakes merchants make while creating affiliate banners. Today I would like to outline the 7 most common mistakes that merchants make while putting together affiliate coupons. 1. No Landing Pages Coupon landing pages are commonly overlooked by merchants. When the traffic […]
7 Common Affiliate Coupon Mistakes Merchants Make Read More »
There is some good news for affiliates who are already using different types of media, and something to think about for those that are not yet incorporating media in their marketing strategies. TNS Media Intelligence studies (as quoted by eMarketer.com two days ago) show that people’s hearts and minds are
Affiliate Strategies Should Incorporate Media Read More »
A blogger has e-mailed me seeking advice on affiliate programs that work best on blogs. In scenarios involving blogs the choice of the affiliate programs to partner with should not be based on the means of promotion (banner/ad placements on blogs), but rather on the topical match between the blog
Affiliate Programs for Blogs & Bloggers Read More »
A frequent reader of my blog has e-mailed me a question which I would like to address today. He wrote: For an affiliate program to be deemed successful, what percentage of overall company sales should it be doing. From previous experiences and talks with other AM’s, it’s my understanding that
What Percentage of Sales Can An Affiliate Program Bring? Read More »
I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i)
5 Common Problems in Affiliate Program Descriptions Read More »
Last week I blogged about the three R’s of affiliate program management success. Today I would like to list the three P’s that I believe to be pivotal to one’s success as an affiliate. I have noticed these three things in every super affiliate I know, and today I would
Three P's of Affiliate Success Read More »
A few days ago a friend of mine was terminated from an affiliate program of a Fortune 100 merchant which is run on an affiliate network, and managed by the network itself. I do not want to focus on the names here (no matter how much I wish to do
Affiliate Terminated by Nameless "Affiliate Team" Read More »
On Saturday (April 25), Melanie Seery posted an update on Minnesota’s affiliate tax bill, which was voted to pass earlier that day. On that same evening Minnesota Public Radio’s reporter, Tom Scheck, reported on Twitter that the “bill needed 68 votes to pass” and “DFL Rep. Tom Rukavina orally switched
Update on Affiliate Tax Bills: California, Minnesota, Maryland Read More »
Now that you know what banner sizes you want to cover, it is important to know what mistakes to avoid while creating the banners for your affiliate program. Apart from the lack of 88×31 buttons and seasonal banners (preferably dynamically renewing depending on what holiday is approaching), there are mistakes
10 Mistakes to Avoid While Creating Affiliate Banners Read More »
This is a very important question regardless of whether you are going to market products or services through the affiliate channel. If it is the former, you will pay a lot of attention to deep-linked text links, conveniently formatted and well-categorized data feed, but you will have to have both
What Size Banners Should an Affiliate Program Have? Read More »