Among all other methods of affiliate recruitment, e-mail is by far the most commonly used one. In A Practical Guide to Affiliate Marketing I wrote that affiliate program managers should strive to make their recruitment e-mails “attractive, yet not too lengthy and hard to follow” (p. 74). Today I would […]
Recruiting Affiliates by E-mail Read More »
You know who Gary Vaynerchuk (aka @GaryVee) is, don’t you? He’s the guy that is being predicted to become “bigger than Oprah” [source], and mostly due to his passion, drive, and authenticity. To me Gary is living proof of the fact that the trait approach has the right to live
Theorizing Vaynerchuk & Learning From Trait Approach Read More »
On May 14, Google announced an adjustment to their “trademark policy in the U.S.” which has been changed “to allow some ads to use trademarks in the ad text.” The reasoning behind loosening up on trademarks was reported in light of aiming “to improve ad quality and user experience.” Just
New Google Trademark Policy – Affiliate Marketing Implications Read More »
Now that we know why affiliates should have access to merchants’ product feeds, it is a good time to list the most frequently repeated mistakes that merchants make in their affiliate data feeds. It’s sad, but the following 7 problems are very common: 1. Problem with Images – Do not
7 Common Problems with Affiliate Data Feeds Read More »
First things first, and we should start with a definition. What is an product feed, or data feed? Any data feed is essentially a file (.CSV, .XML, .XLS or any other type) that lists all your product information, such as product ID, product name, description, price, stock availability, etc. The
Why May an Affiliate Need a Product Feed? Read More »
No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands. Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting
Using Online Coupons Without Compromising Brands Read More »
When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared
20 Differences Between Management & Leadership Read More »
Today I would like to talk about the most common mistakes that new affiliate program manages make. I came up with a list of 7 such mistakes: Mistake #1: Believing their job is to manage affiliates. This mistake is by far the most frequently repeated one by new affiliate program
Common Mistakes of New Affiliate Program Managers Read More »
At the end of April 2009, the European Interactive Advertising Association (EIAA) has published their “EIAA Marketers’ Internet Ad Barometer” report, which provided some encouraging news for European online marketers. Some of the key findings of the study were: Advertisers will continue to increase investment in online marketing despite current
More European Advertisers Consider Affiliate Marketing Read More »
This is the question which every merchant who gets into affiliate marketing has to answer at some point. I have seen merchants perceive coupons and promos as variables that make one look “like a discount shop”, bringing the brand value down and hurting the image of the company. I disagree
To Coupon Or Not To Coupon? Read More »