General Discussion

4 Cornerstones of Effective Affiliate Marketing Education

The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon. On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may

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5 Reasons to Choose One Affiliate Program Over the Other

What are the top 5 reasons why an affiliate would choose one merchant over the other while deciding between companies that sell identical products/services? Based on what I have seen in the past, the following 5 components (yes, they all start with a C too) are the ones that affiliates

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Borrow from Billboards: Visual Scandal & Imagination Blast

Not too long ago I posted images of 5 creative advertising ideas which caught my eye in the past. Today Jeff Sexton of FutureNow has posted an excellent article on the why, the how, and the what for behind all of these outstanding billboards that blast our imagination, and make

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Coupons & Discounts Are Not Incentives

Yes, I know, the title of this post may sound nonsensical to mainstream marketers, but give me a minute to explain what I mean a bit further. Over the past two days I have been looking through hundreds of affiliate applications into the DaySpring’s affiliate program, and I’ve been noticing

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Affiliate Marketing as Solution for Tough Times

Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a)

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