An affiliate I know tweeted a phrase that underscores something that you will not hear mentioned in evangelistic presentations on affiliate marketing. Here’s his tweet: As an affiliate program manager, this statement makes me ask myself: what have I personally done to make it less frustrating for my affiliates? While […]
Most Frustrating Thing About Affiliate Marketing is . . . Read More »
Yesterday evening @MattEnders, a North Carolina based colleague of mine, tweeted: Having been one of the people to blog about the problem a week ago, I have gone online this moring to try to find the interview. Couldn’t find the recording itself, but got to this page on MSNBC.com: The
North Carolina, 7% of Zero is Still Zero Read More »
In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews. On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism —
FTC to Monitor Affiliate Links in Blogs Read More »
I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to
Effectiveness (or Ineffectiveness?) of Blog Reviews Read More »
I posted about the anti-affiliate North Carolina tax that is now in the works, and calls for the affiliate marketers to unite efforts in fighting this bill. Today a worrying news came from the state of California. Bill AB 178 has been revived. In his “A Stake in the Heart
Anti-Affiliate Tax Revived in California Read More »
I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional
Where Management, Leadership and Transformational Leadership Overlap Read More »
I have been comparing different theories of leadership over the past few weeks, and while many — if adjusted and adopted to the affiliate program management context — do fit, it is the transformational leadership that, in my opinion, is best suited for new affiliate program managers to keep in
Transformational Leadership for Affiliate Program Management Read More »
As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do
7 Tips on Picking a Social Media "Guru" Read More »
This morning the following e-mail has landed in mailboxes of all North Carolina affiliates of Amazon: We regret to inform you that the North Carolina state legislature (the General Assembly) appears ready to enact an unconstitutional tax collection scheme that would leave Amazon.com little choice but to end its relationships
Amazon Decides to Terminate North Carolina Affiliates Read More »
Yesterday morning Wall Street Journal published a brief article on the future of e-mail marketing, quoting Forrester Research’s data that by 2014 the U.S. spend on email marketing will reach $2 billion (with a growth rate of close to 11% a year). The opening remark of that WSJ article was,
Email Marketing: Forecasts & Metrics Read More »