This year’s East Coast Affiliate Summit is coming up, and this time it’s going to be held in the Big Apple between 9 and 11 August. You may read more about the show at its official website. As I have announced earlier, I will be speaking at this conference. My […]
Meet Me at Affiliate Summit East 2009 Read More »
How often do you visit a doctor if nothing is wrong with you (or, rather, when you feel that everything is alright)? I personally seldomly do so unless I am concerned about something. The last time when I checked my cholesterol levels was three of four years ago when I
Reactive vs Proactive Affiliate Program Management Read More »
Another good question was emailed to me by a merchant who is considering starting an affiliate program, and read my previous post on affiliate cookies and whether a shopper can have cookies from more than one affiliate on his/her computer. The question was: What if the shopper has decided to
What if the Shopper Disables Cookies? Read More »
I’ve been thinking of what predetermines the success of an entrepreneur, and believe it is not right to single out any one thing, but the key to success is in combining the following three: 1. Knowledge Sir Francis Bacon said “knowledge is power”. For a modern-day entrepreneur it is not
3 Pre-determinants of Entrepreneurial Success Read More »
A merchant wrote: I wanted to see if you knew what happened if a shopper has more than one cookie from different affiliates, and then makes a purchase. I think this would be very likely to happen and was wondering who would get the commission, etc. This is a very
Can a Shopper Have Cookies from Different Affiliates? Read More »
Fake is as old as the Eden tree. — Orson Welles Blogs, forums and other websites that allow room for such elements of online social interaction as customer reviews are still a great way to promote merchants through affiliate programs. One thing to keep in mind though is the fact
Affiliates and Merchants, Stay Away from Fake Reviews Read More »
An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They
Could Tolerance Be a Way of Education? Read More »
Shawn Collins’ recent post reminded me once again how often the term “affiliate” is being misunderstood. When looking at how it is defined in any literature on business and economics, we will see the following: “The term ‘affiliate’ means any company that controls, is controlled by, or is under common
Definition of Affiliate Read More »
Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad
Global Advertising to Shrink, Online Marketing to Grow Read More »
A few months ago I wrote how an affiliate campaign can be killed with a landing page, an unthoughtfully created one, or an altogether nonexistent one (scenario when the homepage of the website is used instead). Yesterday I’ve had two people ask me exactly the same question: 1. Do you
5 Examples of Landing Pages for Affiliate Coupon Campaigns Read More »