It is quality rather than quantity that matters. — Seneca “How many affiliates will you recruit for me?” is the question that many merchants believe to be one of the key ones to ask prospective affiliate program managers. This is the wrong question to ask. And, as it is customary […]
Numbers of Affiliates Mean Nothing. Focus on Real Data. Read More »
In continuation of my last two posts, and pondering on some of the comments at Econsultancy.com, let’s see what parties can benefit from adware pop-ups, and if anyone really gets hurt. To begin with, let’s list who is involved in the game: (a) adware affiliate, (b) merchant, (c) affiliate network,
Who Benefits & Who Gets Hurt By Adware Affiliates Read More »
Earlier this morning I published an article on Econsultancy.com where I talked about the problem of parasitism in affiliate marketing, and channel cannibalization, and how it should not be viewed as a problem for affiliate marketers only, but be tackled on a much wider scale. As I was adding more
Programs on Multiple Networks: Parasites Hurt All Read More »
…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly
Google Suggest Now Helps Prevent Trademark Poaching Read More »
Yesterday I’ve had a great experience at a local Gander Mountain store where I went to purchase my first kayak for an upcoming trip to the Outer Banks, NC (aka OBX). The shopping assistant spent over an hour with me, helping me pick a good kayak for fishing, and all
Gander Mountain Shows Stellar Customer Service Read More »
Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii)
Affiliate Marketing Program is Like a Lawn Mower Read More »
Some of you may remember my “Back to the Question of Affiliate Newsletters” post made earlier this month where I expressed my gratitude to an affiliate that called my newsletter “personal, intriguing, well written,” and one which she has never received from any other CJ-based merchant. Yesterday this same affiliate
Newsletter Encourages Affiliate to Get Active Read More »
In response to a reader’s request under my “Affiliate Marketing Conferences – 2009” post, I have decided to compile a list of the Internet marketing conferences to attend during the remaining months of 2009: Sept-Dec 2009 Internet Marketing Conferences 09/01-09/02 – ad:tech Chicago (Chicago, IL) 09/02-09/03 – ad:tech Tokyo (Tokyo,
Internet Marketing Conferences – 2009 Read More »
After testing their new affiliate payment model with select affiliates for over three months, the eBay Partner Network (eBPN) has made an official announcement of it yesterday. The model bears a name of Quality Click Pricing (QCP), and is essentially a CPC (cost per click) model. It is called to
eBay Partner Network Will Now Pay for Clicks Read More »
It often so happens that just as good customer service can exist alongside with bad customer service in the same organization [example here] so can excellent marketing exist alongside with less than motivating marketing. My example comes from my yesterday’s experience at a “brick and mortar” Kohl’s store. We have
Kohl's Case Study: Motivational Marketing Read More »