General Discussion

Possibly the Simplest Way to Explain Affiliate Marketing

I am sure, at one point or another, you have you have received a referral marketing type offer from a company you’ve worked with. I certainly have been getting these on an ongoing basis. The most aggressive ones have been those from DirecTV, and they advertise their offer on their […]

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EU Law on Cookies, Affiliate Marketing, Wider Implications

Earlier this week, it was announced that “the Council of the European Union has approved new legislation that would require Web users to consent to Internet cookies”. The text of the legislation reads: Third parties may wish to store information on the equipment of a user, or gain access to

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Top Internet Marketing Strategies & Affiliate Marketing

Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.: As look through the above statistics, the two things that I see in it are: 1. Social Media Channels Are Top Priority While I am not entirely

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5 Things to Do to Get Affiliate Application Declined

Here is a profile screenshot for an affiliate who has applied into one of the affiliate programs I know: This application got declined on the following 5 reasons. These are the things that are very frequently happening with affiliate applications, and I think it is important to devote my today’s

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Nielsen: 6 Out of 10 Consumers Use Direct Type-in

Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL into the address bar of their browser (Google’s URL Suggests were probably included here as well). AdAge wrote: Less than

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Will All Affiliates Be Affected by New FTC's Rules?

An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission’s disclosure rules for “endorsements and testimonials”] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides

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Art of Soliciting Affiliate Feedback & Raising Interest

Some time ago I joined an affiliate program. I do this frequently — to analyze the styles and approaches of various affiliate program managers. I am not doing this to make money on (or promote) the merchants who run these affiliate programs. However, out of hundreds of affiliate programs who

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Advice for Advertisers with Affiliates on Twitter

On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on

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