General Discussion

Affiliate Marketing in the USA: Market Size by Number of Programs

According to Forrester Consulting, the U.S. affiliate marketing industry is expected to reach $6.8 billion by 2020, with more than 80% of brands utilizing this potent way of marketing, but how many affiliate programs are out there? This very question came to me from an industry friend earlier this morning

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5 Practical Ways to Turbocharge Your Affiliate Marketing Campaigns

Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund. – Anthony Bourdain Whether you are an affiliate publisher or a brand with an affiliate marketing program, regardless of how long you have been in this business, you know what our industry

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How to Get the Most Out of Instagram Influencers for Your Affiliate Program

Influencer marketing is relatively new territory. Even just a few years ago, influencer marketing was not like it is today. Today, anyone can start an Instagram account, gain a following, and become an “influencer.” These influencers can charge brands however much they want to for sponsored posts on their feeds.

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Can You Afford Not to Invest in Omnichannel Marketing?

Note from Geno Prussakov: This is a guest post by our newest guest blogger, Stella Saroyan, an MBA student who specializes in e-commerce and startups  There’s been a lot of talk about omnichannel marketing recently, giving this term a bit of a buzzwordy quality and perhaps making it seem like anyone can

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3 Ways to Boost Your Affiliate Program For Memorial Day

Memorial Day weekend is coming up and if you’re an affiliate manager like me, you’ve already been planning your strategies for how to engage your affiliate base and get the most out of the holiday weekend. These long holiday weekends only come around a handful of times per year so

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