Earlier this Spring a study by Arbitron and Edison Research revealed that close to half of Americans (48%, to be exact) have profiles on social networks, which actually is exactly double the level from two years ago [more here]. However, a more recent research conducted and published by the same […]
Is Twitter a Better Marketing Tool than Social Networks? Read More »
I’ve just finished reading an interesting article in the UK’s Marketing Magazine where they look at affiliate marketing, giving their take on the pros and cons, as well as quoting some interesting statistics. You may read the full article here (it’s got some good tips for merchants new to affiliate
Affiliate Marketing: Pros, Cons and Other Considerations Read More »
Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS),
Mobile Affiliate Marketing Best Practice Guidelines Read More »
I’m seeing these pictures all around the place (primarily on websites that want to teach you how to achieve the ultimate “financial freedom”): people working on their laptops in hammocks, at the swimming pools, and at the beach (like the picture on the left which I’ve made a screenshot of
Do You Take Laptop to the Beach? Read More »
As I was driving down the U.S. East Coast from Northern Virginia to the Florida Keys three weeks ago, I stopped at several gas stations to fill up my tank, and a note I saw stuck to every pump at one gas station in North Carolina especially struck me. I’ve
Danger Alert: Using Debit Cards at Gas Stations Read More »
A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale
Pay Per Call Advertising Draws Impressive Conversions Read More »
Having surveyed over a thousand of affiliates “on their methods, preferences, and strategies”, Affiliate Summit has put together its newest 2010 AffStat Report [source], and made it open to public (free of charge) yesterday, April 20. I’ve been waiting for this one to be announced, and been glad to see
AffStat 2010 Reveals Key Affiliate Expectations Read More »
I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark
First U.S. Mobile Affiliate Network Launched Read More »
Earlier this month Forrester released its “Search And Email Marketing Tactics To Attract International Online Shoppers” report. While being highly focused on paid search and email marketing as the tools to go global, they couldn’t omit the benefits of running internationally-friendly affiliate programs too. The reports says: Affiliate Marketing Often
Low Cost of Entry and CPA Model — Key Selling Points Read More »
I have this an-advice-a-day Fishing Tips calendar on my desk, and earlier this week I read the following advice in it: Learn how to fish for more than one kind of species. By doing so, you can take advantage of peak periods for different fish and avoid the inevitable slow
Marketing Diversification or Fishing for Different Species Read More »