General Discussion

Emailers Refer Majority of Affiliate Marketing Transactions?

I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven […]

Emailers Refer Majority of Affiliate Marketing Transactions? Read More »

10 Most Overused Words and Phrases in Affiliate Marketing

Reading through thousands of tweets, blog posts, affiliate program descriptions and other material related to affiliate marketing on a monthly basis, I see the same set of words and phrases being used over and over again… to the point when they no longer strengthen the content, but do exactly the

10 Most Overused Words and Phrases in Affiliate Marketing Read More »

buy.at and Coull Transform Any Video into Affiliate Ad

Earlier this morning at buy.at’s 7th annual Speakeasy event in Central London, UK, it was announced that buy.at has partnered with Coull to bring the world “the first fully-integrated video technology for the affiliate marketing industry” which allows affiliates to convert any video into an interactive ad with affiliates links

buy.at and Coull Transform Any Video into Affiliate Ad Read More »

Interview on Affiliate Program Software, Post Affiliate Pro and More

One of the more popular solutions for in-house affiliate program tracking and management is Post Affiliate Pro by Quality Unit. I’ve known Viktor Zeman, the CEO of Quality Unit and one of the original developers of this software, for some time already. So, I decided to reach out to him

Interview on Affiliate Program Software, Post Affiliate Pro and More Read More »

Comparison of Affiliate Creatives and Importance of Assortment

When setting up an affiliate program, each merchant/advertiser gets to a point when they need to decide which creatives to offer affiliates to use for the promotion of the merchant’s products/services. If I were to rank merchant creatives in order of importance (to affiliates), and it were a retail-oriented web

Comparison of Affiliate Creatives and Importance of Assortment Read More »