General Discussion

5 Ways to Fix Your Content, Increase Conversions, and Sell More

Note: This is a guest blog post by Irina Linnik. The views and opinions expressed herein are those of the author. Inbound marketing is becoming widespread across the industries and e-commerce is no exception. As HubSpot puts it, “Inbound marketing is about creating valuable experiences that have a positive impact

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Affiliate Marketing Explained: Definition, Key Players, and Concepts

What is affiliate marketing? How do you define it, and how does it work? I’ve answered these questions (in details) in this video: Beyond it, however, you may read it all in textual form below. Definition Affiliate marketing is a way for a business to partner with independent marketers who

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Why 2019 is the Time to Launch (or Grow) Your Affiliate Marketing Program

According to Forbes, current retail trends show that 51% of Americans prefer online shopping, with e-commerce growing 23% year-over-year. E-commerce is expected to change at an even faster rate as brands embrace the power of voice search and Omni-platform/Omni-device options. Voice assistants are already being used to make purchases by

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Affiliate Marketing in China: Affiliate Networks and Programs

China was one of the first places where I delivered a keynote speech on affiliate marketing in 2011. Two years later, Chinese ended up being the first language into which my affiliate management bestseller was translated. The Chinese version was called “70-Days’ Affiliate Advertising Combat”. Don’t ask why. Several days ago, a

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8 Mistakes to Avoid When Setting Up an Affiliate Marketing Program

Every month, hundreds of new affiliate programs are being launched. Most of them, however, aren’t meant to succeed, and not because there’s something wrong with affiliate marketing. The reason why many advertisers fail at affiliate marketing is rooted in the poorly done work when setting up their affiliate programs. Having

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