Affiliate marketing is alive and well, and the growth numbers published by two major players in the field prove it. Both LinkShare and ValueClick (owner of Commission Junction) have recently analyzed and publicized their Q2 2010 results. LinkShare This affiliate network has recently “announced that more than 190 new advertisers […]
LinkShare vs ValueClick in Second Quarter 2010 Results Read More »
A merchant has emailed me the following text: I would like to know what is the range of percentage paid out in the affiliate program? Someone told me it is between 3% to 25%. Is that right? What is the lowest rate you have seen so far? the median? and
Affiliate Commission Range Question Read More »
Whether you’re looking to safeguard your brand from typosquatters, or to use misspellings in your search engine optimization, tools to figure out the most common misspellings of your domain name make life easier. However, good tools are seldomly free, and neither many of this particular type are available for in-browser
Free Online Tools to Find Common Domain Misspellings Read More »
Not too long ago I’ve given ShareASale credit for a convenient mass banner upload function for merchants. It is convenient, and makes complete sense, saving affiliate program managers a lot of time for more fun things (than banner upload) to do. Just like the mass banner upload, I personally could
Affiliate Networks, Give Us Mass Banner / Link Edit Function Read More »
From all definitions of “competitive intelligence” that I have seen I like Christopher West’s best of all. He eloquently defined it as “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Competitive Intelligence, p. 12). There are multiple tools to monitor your competitors,
5 Competitive Intelligence Twitter Accounts to Follow Read More »
In over 7 years of managing affiliate programs I have never seen this happen, and when I did I simply loved it, and surely took a screenshot to share with other affiliate program managers and affiliates. After approval into an affiliate program, an affiliate emailed me the following text: While
Better Safe Than Sorry Read More »
There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of
15 Factors That Influence Affiliate Choice in Picking a Program Read More »
I have just received the news of a new big acquisition in affiliate marketing. Seeking to strengthen its positions on the market of outbound traffic monetization VigLink has just acquired Driving Revenue. The official press release (to be circulated online in just a few hours) will read: Both companies provide
New Acquisition: VigLink Buys Driving Revenue Inc Read More »
If you’re in affiliate marketing, you’re more than likely already aware of the fact that Tim Storm, the founding CEO of FatWallet has been named finalist for Entrepreneur of 2010 awards by Entrepreneur Magazine. That’s a huge achievement for an affiliate marketer, and congratulations are certainly in order. There is
Google Suggest & FatWallet Achievement Read More »
A couple of days ago I’ve received an email from Google Books informing me of an upcoming launch of Google’s new project — Google Editions — and inviting me to submit PDF files of my books “to sell digital access” to them once the project is open to public. Here’s
Google Editions Will Change Book Search Read More »