Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more […]
Marriage of Mobile Affiliate Marketing and Pay Per Call Read More »
Every year we see multiple surveys being conducted around various areas of digital marketing, but sometimes when looking at the number of respondents, we think: “Nah… This is just too small of an audience to be indicative of the overall trend!” or “350 people they’ve surveyed can’t be sufficient enough
How to Calculate Statistically Significant Sample Size Read More »
A couple of days ago I’ve returned from ShareASale’s ThinkTank 2010, and it was an interesting experience. Not only because of the reasons listed in my previous “recap” post on the event, but also because many people couldn’t recognize me from the first glance. Here’s a good comment tweeted just
Clark Kent, Superman, and Geno in Glasses Read More »
Earlier this morning I have returned back to Virginia after a 3-day trip to California — to the 5th annual ShareASale ThinkTank, the affiliate network’s private conference that has no equal at this time. And its uniqueness is not in the fact that it is a by-invitation-only event. It is
ShareASale ThinkTank 2010: Recap in Pictures Read More »
It’s been a few months since — after an overwhelming success of a 60 second Super Bowl ad “made simply with a few Google searches and a little music” — Google has launched its Search Stories Video Creator (for YouTube). I have finally gotten to creating one of my own,
Search Story of One Affiliate Marketer Read More »
Not sure if you’ve noticed, but little over a week ago, I started a Facebook “fan” page for AM Navigator, and with it a “like” button/function appeared in the right-hand sidebar of my blog: There is still work to be done on that page, but come check it out at
AM Navigator Launches a Facebook Fan Page Read More »
Yesterday I was looking for an all-inclusive Jamaica vacation to book for two adults and one child. I went to Expedia, set my search parameters, and one of the most attractive matches was Hilton Rose Hall Resort and Spa: Very attractive price (at least one-third less expensive than that of
Hilton Rose Hall and Interesting Hotel Pricing Strategy Read More »
It’s Friday again, but my today’s blog post isn’t going to be another thematic Twitter list, or not just a list of Twitter accounts you may want to follow, but also a list of invaluable content websites you want to visit if you’re involved in affiliate program management. I’ve hand-picked
15 Must-Follow Resources for Affiliate Program Managers Read More »
In July 2009 leading advertising industry organizations introduced a cross-industry Self-Regulatory Program for Online Behavioral Advertising [PDF here]. The essence of the Program was to bring about “consumer-friendly standards to online behavioral advertising across the Internet” — ones that would correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” [PDF
Online Behavioral Advertising: How to Stay Consumer-Friendly Read More »
Today I’ve had Caterpillar apply into an affiliate program I manage. At least so it looked from the URL on the application. Had it happened 5 or 6 years ago I would have probably even gotten excited about it. But not today. As an affiliate program manager you do not
Affiliates Who Fake URLs Read More »