General Discussion

Cyber Monday (as well as Black Friday, of course) represents a huge selling opportunity for everyone — including affiliates and brands with affiliate programs. Everyone wants to leverage the “Cyber Weekend” but how could one make the most of it? Standing on the threshold of the big day, I’d like […]

What’s wrong with calling affiliate marketing “a channel” of marketing? At least 3 things, and I dive into them in the below video: If, however, you’d rather review my points “in writing”, here are the three problems that calling affiliate marketing a “marketing channel” leads to: Problem #1: Misrepresentation An

There’s hardly anything more stressful for a website owner than a major site change: be it the website migration, its redesign, or both. Four months ago, this very website had undergone a complete makeover. It included its full redesign, multiple-URL update, and a migration to a new environment. You may

People do fail at affiliate marketing, and I would be lying to you if I said that everyone who has ever dabbled in affiliate marketing, ended up reaping success. The newest episode of “The Affiliate Marketing Experience” dives into three reasons why (and 3 contexts when) affiliate marketing does not

Affiliate marketing contract is one of the cornerstones of any affiliate program. To say that it’s important would be to say nothing. It’s a must-have component for every affiliate marketing campaign. Whether you call it an affiliate program’s Operating Agreement, Terms of Service, Affiliate Policy, Contract, Terms and Conditions… in

How do you choose an “affiliate management system” for your affiliate marketing program? There are open-source (or free) solutions out there, as well as a whole segment of “software as a service” options, and then there are also “affiliate networks” that serve much of the same purpose. I have described

Note: This is a guest blog post by Irina Linnik. The views and opinions expressed herein are those of the author. Would you like to increase your revenue by 50% without spending too much money? For any e-commerce entrepreneur (be they a brand that’s sells online or an affiliate marketer),

How can you motivate affiliates to refer new customers to you? This is a great question to ask at any phase of your affiliate program’s development: whether you are just starting an affiliate program or looking for ways to optimize the performance of an existing one. If you are more