General Discussion

Choose (Facebook) Friends Wisely. They Can Add You to Groups

Two months ago “at an event at its Palo Alto, Calif. headquarters” Mark Zuckerberg announced the launch of new Facebeook Groups. GigaOM wrote: CEO Mark Zuckerberg called groups “a fundamental building block” and the biggest problem in social networking,” and said after considering the issue for a long time, Facebook […]

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AM Navigator Named Finalist for Pinnacle Awards 2011

Earlier this morning Affiliate Summit has announced the finalists of its fifth annual  Pinnacle Awards: There are three finalists per category, and I am flattered to make the “Best Blogger” list for the second year in a row (2010 finalists here). What a fine company too: I have great respect

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35 Affiliate Marketing Predictions for 2011

Following the Online Marketing Trends & Predictions for 2011 post, now I would like us to turn to 2011 predictions related specifically to affiliate marketing. Below I am happy to bring you 35 predictions from 12 top notch affiliate marketers (caution: long text ahead! …but it’ll be worth your time):

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Twitter Advertising is Here: Promoted Accounts, Tweets & Trends

It looks Twitter has finally opened up for advertising and any business can now get en route on the “journey with the most engaging innovative ads on the web”. Currently there are 3 advertising options available on Twitter: Promoted Accounts — “Part of Who to follow, Twitter’s account recommendation engine,

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A/B Split Testing: Definition and Popular Tools

Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields

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Amazon versus New York State: Appellate Court Decision

Earlier this month Davis & Gilbert LLP released a “taxation alert” on the subject of the so-called affiliate tax [more on the tax here], and particularly the case Amazon’s appeal regarding the tax’s constitutionality in the State of New York. The alert reads: In February 2009, the New York State

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