A month and a half ago I announced a photo contest for the best picture with my newest book, “Affiliate Program Management: An Hour a Day” [details here]. Thank you to those of you who participated. The day has come for me to announce the winners (based on the votes […]
Winners of $1,700 Photo-With-The-Book Contest Read More »
Yesterday, in The Ugly Side of Affiliate Marketing post a friend and fellow affiliate marketer, Tricia Meyer wrote: The eBay Partner Network announced out of the blue that they are dropping loyalty sites until at least October. The question this immediately raised in multiple heads was, of course, “why?” Carolyn
Why eBay is Suspending Loyalty Affiliates Read More »
ROI, or Return on Investment, is one of the key indicators of your affiliate marketing campaign’s success of failure. Analyzing your campaigns’ ROI figures is a must both for merchants, and for affiliates. As a result, you get a better understanding of what works and what doesn’t. And since at
How to Calculate Affiliate Marketing ROI Read More »
Many of my readers know that I’m Russian, but very (I mean very) few have ever heard me speak Russian. I actually do, but regardless of my frequent conference appearances I have never given a presentation/speech in Russian. I had a chance to do so at the recent Russian Internet
[Video] Presentation on Datafeed Affiliates at Russian Internet Forum Read More »
Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or
Affiliate Marketing Program Yield: Stats and Conclusions Read More »
In preparation for a4uexpo Europe, which is gonna take place in less than two weeks in Munich, Germany, today I’d like to share a bit of data on what to expect from my session (which you may attend on June 7 in Ballroom A at 14:45–15:45), a coupon code to
a4uexpo Europe: Coupon, Interview & Book Giveaway Read More »
Earlier this morning I tweeted: Yes, Yandex is sometimes also called “the Google of Russia” and rightfully so. It’s more than just a search engine which owns some 64% of Russia’s search market (versus Google’s 22%) . It also offers an array of other highly-demanded services (dictionaries/machine translation, maps similar
Yandex Goes Public Reaping 55 Percent First-Day Gain Read More »
Wow… It seems that I’ve grown into a pretty talkative microblogger. Per #wdyjt, I’ve been on Twitter for 1,041 days, and in the course of this time I’ve already tweeted for 15,000 times: It has been a greatly rewarding experience, and I highly recommend microblogging to everyone who loves making
Microblogging Milestone & Affiliate Marketing Word Associations Read More »
Over two years ago replying to a question of what percentage of sales an affiliate program can bring I wrote: Much depends on (a) the size of the business at the point of starting the affiliate program, and (b) the niche in which the business operates. In reality, it is
What Part of Online Sales Can Affiliates Generate? Read More »
Earlier this morning I’ve had a privilege of speaking at the Russian Internet Forum at St. Petersburg in the in the city’s largest conference hotel (and we’re talking a city with a population of over 5 million people), Pribaltiyskaya. I must admit, I’ve been impressed. The conference has had 3,128
Russia Open to Performance Marketing, But Lacks Basics… Read More »