General Discussion

Affiliate Marketing Has High Turnover and Low Chance of Success?

The September 2011 issue of Website Magazine — which was distributed to every Affiliate Summit East 2011 attendee just a few days ago — has an interesting article where Peter Prestipino, the magazine’s Editor-in-Chief and good friend of mine, analyzes the affiliate marketing industry in light of data from 2011

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Affiliate Summit East 2011 – Quick Recap and Pictures

As you know, I’ve just returned from Affiliate Summit East 2011, and it’s been another great Summit. This was the largest New York one to date (with nearly 4,000 attendees) with plenty of excellent opportunities for networking and connecting with new clients and partners, great food, amazing keynotes and seminars,

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10 Notable Affiliate Marketing Acquisitions of Last 5 Years

An affiliate network that’s currently negotiating with investors has approached me asking if there’s a place where they can review mergers and especially acquisitions that have happened in the affiliate marketing world over the past few years. Having found no such compilation anywhere, I have decided to put one together

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7 Affiliate Marketers Nominated as Small Business Influencers 2011

I know, this post may seem like I’m shooting myself in the foot (as technically I compete in this with every one of them), but I’m truly proud to see these folks nominated, and being an affiliate marketing blogger I simply must put together this blog post. In case you

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Sixteen Thousand Tweets Later: Five Wins and Zero Losses

I’ve just hit a milestone — 16,000 tweets: Assuming that on every one of those 16,000 tweets I spent some 10 seconds, that’s 160,000 seconds, or 2,667 minutes, or nearly 44.5 hours spent tweeting. One would think: “what a waste of time!” writing these hours into the “Losses” column. I

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3 Things Many Merchants with Affiliate Programs Miss

As I audit affiliate programs and, conjointly, the websites of merchants who market through the affiliate channel, some mistakes come up more frequently than others, and today I’d like to highlight three that merchants with affiliate programs routinely commit. These are: 1. No link to affiliate program on main merchant

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11 Content Strategy Experts to Follow on Twitter

It’s “Follow Friday” time again, and today I’d like to focus on content strategy. But definition first: Content Strategy — “an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.” [source | emphasis mine] There are a number

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