I don’t know if you’re aware of it, but a new book has recently been published by a co-founder of what is today Google Affiliate Network. Jeff Molander authored “Off the Hook Marketing”, which positions itself as a book on how “to make platforms like Twitter,” Facebook, YouTube, “and blogs […]
How To Sell in Facebook & Twitter World: 22 Tips from Jeff Molander Read More »
Not too long ago I posted about the 10 Things Not to Share on Social Media, and that post quickly became one of the most popular ones in my blog. So, today I’d like to give another similar list — a list of 10 things not to think of when
10 Sure Ways to Get Your Password (or PIN) Hacked Read More »
I’m now on my annual vacation, and prior to going I’ve asked my numerous fellow-marketers and friends to tell me what two business (and marketing) books they would recommend I take with me. Naturally, a unanimous consensus in an advice like this was hard to reach, but here are the
Top 10 Business and Marketing Books to Take on Vacation Read More »
In the course of five years (between 2006 and 2011) we knew them as a4uAwards, but this year the United Kingdom’s prestigious awards for “excellence and innovation” in affiliate marketing are re-branding into a name that I, personally, believe to be a much better-fitting one. They have also just announced
a4uAwards Now Performance Marketing Awards… New Categories & More Read More »
IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011,
Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics Read More »
According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth
5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011 Read More »
If you’re following me on Twitter, you know — especially from this Tweet — that I have just returned from China; and today I’d like to share with you my first impressions of Beijing, the country’s capital. For the purposes eloquence (I know your time is valuable), I’ve decided to
Beijing in 11 Adjectives, or My Impressions of China's Capital City Read More »
Yesterday, GrowMap blogged on What NOT to Tweet on Twitter, and when I first saw the post’s title (in Ann Smarty’s ReTweet) I thought the post was going to be on something else — namely, on things not to tweet for security or reputation management reasons. While I enjoyed that GrowMap’s
10 Things Not to Share on Twitter or Facebook Read More »
Inspired by David Meerman Scott‘s older (but, nonetheless, genius) post on social media marketing, today I would like to take a stab at explaining affiliate marketing in just 88 words: You can strive for visibility in search engines (Search Engine Marketing) You can earn attention by creating engaging social content
Affiliate Marketing Explained in 88 Words Read More »
If you’ve seen summaries (like this one, for example) of Matt Cutts’ yesterday’s video on cloaking, you may have read that cloaking is always in violation of Google’s quality guidelines and there is “no such thing as white hat cloaking”. Yes, he actually did say that no “white hat cloaking”
Is Affiliate Link Cloaking Okay with Google? Read More »