Yesterday I’ve received an email the core of which read: We need a top-notch attorney who can guide us through the mine fields of setting up our affiliate marketing business. Thanks for any recommendations you may have. I must admit, this is not the first time I’m being asked this […]
Affiliate Marketing Lawyers: 7 Law Firms to Consider for Legal Help Read More »
A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence
Are Outsourced Affiliate Managers Better Than In-House Ones? Read More »
Definitions first: Non-Competition Agreement — A legal agreement in which one party is restricted from working as a direct rival to the employer for a specific time and place. The purpose of non-competition agreements is to prevent an ex-employee from exploiting resources, knowledge and/or leads that were gained from a
Outsourced Online Marketing Agencies and Non-Compete Agreements Read More »
I wrote last month about the need for clients to share their objectives with affiliates to get the most from their programme. Objectives are also important when planning and measuring your promotions. You could have a number of different objectives that you want to achieve but it can be best
Affiliate Marketing: Measuring Promotion Success Read More »
As with all marketing activities it’s important that you have what you want to achieve. Having goals and objectives is important as they are the basis for setting KPIs and give you something to measure how successful your activity has been. Sometimes is can be easy to get caught up
Affiliate Marketing Objectives – Share Them Don't Keep Them Secret Read More »
Last Friday I posted the first of my videos shot for Google Affiliate Network Client Summit 2012, preceding it with a comment that “I have shot four videos” total for Google, and that they were shot “in three different countries.” To remind you, each of the videos answers one specific
Affiliate Marketing Opportunities in the Evolving Online Landscape Read More »
Today I’m missing an event that I’ve always wanted to go to — Google Affiliate Network Client Summit, an invitation-only event which traditionally takes place in Chicago every summer. This year, unlike before, I received an invitation to speak at the event. However, numerous circumstances made it impossible for me to
Where is Affiliate Marketing Headed? Read More »
It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to
Pay Per Call Performance Marketing: CTR, Conversion & AOV Data Read More »
Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on
Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass! Read More »
Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries — is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands
Affiliate Marketing is Dead? Again?! Read More »