General Discussion

What I am Most Thankful for as an Affiliate Marketer

Today America celebrates Thanksgiving, the day when we count our blessings, allowing time and room for our hearts to fill with gratitude for them. And while affiliate marketing has primarily been associated with the freedom it gives to those who are involved in it (either as affiliates, or as outsourced […]

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Increase Affiliate Income by Learning Your Visitors' Intent & Needs

Have you ever seen one of those “Jack-of-all-Trades” websites, promoting everything from hosting services to vegan recipes? I see them way too often when going over affiliate applications, and vast majority of such websites perform poorly when it comes to conversions. Unfortunately, many affiliates in the pursuit of a revenue

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In a Relationship-Led Business, Little Things Make a Big Difference

I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates

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Affiliate Marketing in Canada – AvantLink's Take

Earlier this month, on its seventh anniversary, a prominent US-based affiliate network, AvantLink, has launched a Canada-focused network. So I’ve reached out to AvantLink — to ask them a few questions about affiliate marketing in Canada, in general, and their recent launch, in particular. My interviewee is Chad Waite (CW),

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Affiliate Marketing in Russia: Market Size and Affiliate Networks

While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of

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Twitter Replaces Direct Links to iTunes by Its Own Affiliate Links?

Evolver.fm‘s Eliot Van Buskirk has first suggested this on Tuesday of this week. The following tweet by Bombay Bicycle Club band was used as an example: and here is the itunes link to @lucyrosemusic‘s album bit.ly/OVBbgB — Bombay Bicycle Club (@BombayBicycle) September 24, 2012 The band’s manager confirmed to Evolver.fm

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5 Things to Avoid When Building Affiliate Relationships

I thought I would write something about some of the pet hates I have, but also things that are likely to alienate your affiliates. This site is build towards people who want to get more from their affiliate programme. Sometimes you learn just as much from the ‘what not to

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Communication Channel Breakdown – Major Affiliate Marketing Problem

<!1986 was a bad year. In January there was the space shuttle Challenger disaster. Do you remember that one? I turned 9 just the day before it happened, and even thought we were following it from behind the Iron Curtain, I still remember that day well. But did you know

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Is Affiliate Marketing Undergoing a Kind of "Darwinism"?

Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to

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