Whether you are at an affiliate marketing conference, or talking with a prospective affiliate or affiliate managers, it isn’t unusual to hear them operate in/with such terms as “TOS”, “EPC”, “SID” or “AOV.” From generic ones (like the aforementioned four) to more specific ones (like those designating specific affiliate networks, for […]
Glossary of Affiliate Marketing Terms: 40 Common Abbreviations Read More »
I myself often use a type of referral marketing [like the ice-cream truck example here] to illustrate what affiliate marketing is, generally, about. However, while there are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these. Remember zferral?
Infographic: How Affiliate Marketing Compares to Referral Marketing Read More »
First off, let me clarify the title of this blog post. Not to offend anyone, I am well aware that the Middle East is also composed of several non-Arabic countries (e.g. Cyprus, Israel, Turkey, etc). However, with Arabic being the most widely spoken (and written) language in the region —
Middle East Arabic Affiliate Networks Read More »
Have you seen how Webster’s Dictionary defines a “wish list”? Apparently, the proper definition of the word is “a list of desired but often realistically unobtainable items” [source | italics mine]. Interestingly, just as it has done it with so many other areas of our life the Internet has turned
Wish List – an Underused but Powerful Affiliate Marketing Tool Read More »
In the course of 2012 I’ve put together two blog posts on the size of affiliate marketing: one on performance marketing worldwide, and another one on affiliate marketing Russia. Per sources quoted in the former post, in 2011 British affiliates were expected “to drive more than £5bn in e-commerce revenue.”
British Affiliate Marketing Comprises 6% of UK Internet Economy Read More »
Yesterday, at their annual West Coast conference in Las Vegas, Affiliate Summit’s founders Shawn Collins and Missy Ward handed out 2013 Pinnacle Awards, and I couldn’t help but put together a follow-up commentary. This was my third time in a row making the list(s) of finalists, and no, the “third
Affiliate Summit Pinnacle Awards 2013: Winners and Commentary Read More »
It seems like only yesterday I’ve put together the post on 2012 predictions; but 2013 is already here, and it’s time for a new one. I have spoken with a number of key players in our industry, asking them to make their prognostications for 2013, and today I am happy
Affiliate Marketing Predictions for 2013 Read More »
Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 2012), and 2013 is not going to be an exception. Below you may find a compilation of all 2013 affiliate marketing conferences, trade shows, and conventions that
2013 Affiliate Marketing Conferences and Trade Shows to Attend Read More »
With its steady rise in popularity, affiliate marketing has been implemented as a means to earn money by more and more people. And with the right affiliate marketing tools and enough effort, the money just keeps flowing in! But what is affiliate marketing? The simplest explanation would be is that
Knowing What Fits: Types of Affiliate Marketing You Can Choose From Read More »
I was chatting to a client recently and they were telling me that they were off to a network to talk to their sales team. I was a little surprised, as I didn’t realise that they were looking for a new network. After asking, I found out that this wasn’t
What Do You Class As the Account Manager's Role? Read More »