General Discussion

Evangelism Marketing versus Affiliate Marketing

Last week I held an affiliate marketing seminar at the Rotterdam School of Management (Erasmus University). Regardless of the fact that the MBA students just had an exam before it, the seminar produced a lively discussion [pictures here] with multiple good questions asked. One of the questions was: Is affiliate […]

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Feedback on Prussakov's 2013 Speaking Appearances in Europe

On Friday (three days ago) I have returned from my busiest speaking week yet. In the course of 4 days I spoke at 5 events in 2 countries: keynoted National Ecommerce Conference in Bucharest, Romania; conducted a 90-minute workshop for advertisers also in Bucharest; held a private seminar in Utrecht,

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St Petersburg Internet Conference 2013: CPA Marketing Track [Video]

Yesterday I’ve had the pleasure of speaking at the 8th annual Санкт-Петербургская Интернет-конфереция (St. Petersburg Internet Conference) in my wife’s hometown of St. Petersburg, Russia. The last (which was also the first) time when I spoke in Russia’s Northern Capital was exactly two years ago when I presented at the

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3 European Affiliate Marketing Conferences to Attend: May-July 2013

Whether you are already doing business in Europe, or just contemplating entering a European market, there are three must-attend conferences that are coming up between May and July 2013. I recommend you seriously look into attending at least one of these: May 15-16, 2013 — Affiliate Management Days (London, UK)

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2012 Affiliate Network Earnings and Year-over-Year Growth

I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately. So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single

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3 Areas Where Affiliate Networks Should Invest Resources #pminyc

Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are

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Affiliate Buzz Previews Affiliate Management Days West 2013

Do you know what is the world’s longest-running podcast dedicated to the affiliate marketing industry? It is James and Arlene Martell’s Affiliate Buzz. Their dynamic radio show is run every Thursday on WebmasterRadio.FM and yesterday I was privileged to be a part of it. James has interviewed me about the

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