Affiliate recruitment is one of the most important aspects of affiliate management. Nearly 80% of any affiliate manager’s time will be spent on affiliate recruitment. That 80% will be broken down differently for each individual, however, the most successful affiliate program managers spend a significant amount of time on follow […]
Follow Up is a Must in Affiliate Recruitment Read More »
With today being Valentine’s Day, we must remember to show our affiliates some love! Any successful affiliate program must include include proper relationship management. As a merchant, or affiliate management agency, one of your goals is to have as many publishers promoting your products as possible. For that to happen,
As affiliate marketers, we’re always trying to lock down the elusive content publishers. These affiliates are the holy grail of any merchant’s affiliate program. They are so valuable because they are seen as an expert in their niche. Their traffic is highly targeted and these users are on their site
4 Creative Ways To Recruit Content Publishers Into Your Affiliate Program Read More »
As we all know, affiliate recruitment is one of the five key pillars of affiliate program management. While all the pillars are important, most affiliate managers will devote at least 75% of their time toward recruitment. After all, if you’re not recruiting affiliates then your sales force isn’t growing and
Staying Organized When Recruiting Affiliates Into Your Affiliate Program Read More »
Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns –
3 Es of Effective Affiliate Activation via Email Campaigns Read More »
In this week’s Affiliate Marketing Tip of the Week we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing
Affiliate Marketing Tip of the Week: Competing with Amazon in SEO Read More »
We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below
Affiliate Marketing Tip of the Week: Updating Banners the Smart Way Read More »
IMPORTANT: If you’re a competing agency or intend to submit fake data, don’t bother reading on. The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs throughout the years,
Affiliate Program Health Checklist: Free Comprehensive Evaluation Read More »
Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction
Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn Read More »
No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate
Why Affiliate Commission Cuts Are a Bad Way to Fight Violations Read More »