Affiliate Program Management

The daily activities of each affiliate manager may vary, but there are several core tasks that every affiliate manager much perform every day; and it doesn’t matter if you are on a payroll or operate as an outsourced affiliate manager. Let’s take a close look at some of those key […]

Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here.

We talk a lot about recruiting affiliates on this blog and with good reason! We estimate roughly 75% or more of an affiliate manager’s time is spent recruiting new publishers into their program. The most common way to attempt to contact potential new partners is through email. Unfortunately, email is

As an affiliate manager, the more successful your affiliates are, the more successful that you are. Keeping that in mind, the more you help your affiliates, the more you are helping yourself. Let’s take a look at a few ways to help your affiliates help you. Provide them Resources Providing

When you look at the 5 foundational pillars of affiliate management, the one that consumes the most of the affiliate manager’s time is recruitment. We estimate that we spend 70-80% of our time actively recruiting new affiliates into our affiliate programs. Thus, it’s important to really know how to do

Incentivizing affiliates can sometimes be a misunderstood technique in growing an affiliate program. An incentive campaign should not be a “one size fits all”, but a more holistic strategy to ensure all affiliates are treated properly. For example, creating a “one size fits all” incentive campaign that will provide an

Are you thinking about creating an affiliate program? We have launched hundreds of programs and have compiled this list of tips for launching an affiliate program to make it easier for you. Why Choose Affiliate Marketing? The first part to launching an affiliate program is to determine whether or not

Co-branded affiliate landing pages are one of the most underutilized tools in the affiliate management toolbox. They can be a secret weapon for both affiliates and merchants. What is a co-branded affiliate landing page? A co-branded affiliate landing page is a landing page created for a program’s affiliates to refer

I, first, got my feet wet in affiliate marketing in 2003. That was when I created my very first affiliate program – one an online store I owned at the time. It grew and succeeded as I won a prize after a prize for doing “affiliate management” well. With time