Q4 is the most wonderful time of the year. According to Adobe Digital Insights, the online holiday shopping season in 2017 topped expectations. The Thanksgiving weekend saw shoppers spending over $19B dollars during the days between Thanksgiving and Cyber Monday. Over $7B was spent on tablets and smartphones over the […]
How to Prepare Your Affiliate Marketing Program for Q4 Read More »
Your online business is doing well. You have good traffic, a strong following, yet you feel like you need another jolt to keep growing. This means it might be time to launch an affiliate program, but where do you start? Today I’m going to go over several mistakes to avoid
Mistakes to Avoid When Launching a New Affiliate Program Read More »
There are lots of blogs and articles about what it takes to be successful in affiliate marketing and business. For me, the most important element of success has always been supported by relationships. It’s true that people do business with the people they like. Therefore, it is extremely important to
Top 10 Rules of Engagement for Affiliate Relationships Read More »
So you are ready to take the affiliate world by storm. The first big hurdle is to decide what you are going to pay your affiliates. Affiliates who refer sales to you get a commission once a sale (or a different conversion action) is completed. Payments can be either (a)
How to Determine What Your Affiliate Program Commission Rate Should Be Read More »
For many years I have been following how Amazon uses affiliate marketing (through their Associates Program) to grow its business, drawing attention to noteworthy changes within their affiliate program, analyzing Amazon’s approach in my writing and conference presentations, and even trying myself as an Amazon affiliate. Yesterday afternoon I was excited
5 Lessons to Learn from Amazon’s Affiliate Survey Read More »
Labor Day weekend is just around the corner and, much like Memorial Day, this is one of the largest retail sales weekends of the year. People are online browsing for deals and it’s as important as ever to incentivize your affiliates to be active during this period. In the paragraphs
3 Ways To Activate Affiliates This Labor Day Read More »
Affiliate recruitment is one of the key pillars of affiliate management. Without affiliates aboard your affiliate program, there will be no sales force to promote you. Recruitment is also one of the most time-consuming and labor-intensive tasks that affiliate managers have to tackle. Between identification of the right prospects, outreach
How to Recruit Affiliates: 10 Strategies That Work Read More »
As an affiliate manager, each season presents new opportunities and the end of the summer, also known as “Back to School Season,” is no different. As affiliate managers, one main goal along with driving sales is keeping our affiliates engaged and there’s no better way to do that than to
3 Ways To Prepare For Back To School Season As An Affiliate Manager Read More »
Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of
5 Ways to Develop Your Affiliate Program Management Skills Read More »
Memorial Day weekend is coming up and if you’re an affiliate manager like me, you’ve already been planning your strategies for how to engage your affiliate base and get the most out of the holiday weekend. These long holiday weekends only come around a handful of times per year so
3 Ways to Boost Your Affiliate Program For Memorial Day Read More »