I see people arriving at my blog in their search for a definition of affiliate marketing. Since I’ve not made any blog posts specifically on this, I have decided to put together one today. Here’s my definition of it: Affiliate marketing is basically performance-based marketing, whereby affiliates/partners promote a merchant’s […]
Definition of Affiliate Marketing Read More »
Lester B Pearson, a Canadian Prime Minister who is often acknowledged as the greatest Canadian of all times, said that “the chief distinction of a diplomat is that he can say no in such a way that it sounds like a yes.” This is exactly what affiliate program managers should
Decline Affiliates Without Burning Bridges Read More »
After my previous two posts on motivating affiliates [Introduction to affiliate motivation and Intrinsic motivation as ultimate goal] I have been reading a lot about different models and frameworks, approaches and interpretations. But today’s reading from Haslam’s Psychology in Organizations: The Social Identity Approach summarized them all too beautifully for
Focus on Personal Advancement, Needs and Goals Read More »
This is the question I have been e-mailed by three different people shortly after posting my thoughts on How to Kill an Affiliate Campaign With a Landing Page. In addition to doing everything contrary to how things are described in that post, you want to also make sure that your
What Makes A Landing Page Affiliate-Friendly? Read More »
I was researching more on motivation in the course of the day today, and at one point while I was reading Frederick Herzberg’s article “One More Time. How Do You Motivate Employees” (Harvard Business Review, Jan. 2003) I realized that making all things go right within any given affiliate program
Intrinsic Motivation – Ultimate Goal of Affiliate Manager Read More »
Today I have been reading articles on motivation and emotional intelligence published by the Harvard Business Review over the past four decades. I was looking at all of them from the perspective of how I, as an affiliate program manager, could better motivate affiliates; and one of them especially stood
How to Motivate Affiliates – Introduction Read More »
Today I would like to show merchants that run affiliate programs how a landing page could kill an affiliate program’s campaign. Unfortunately, most merchants do not do a thorough enough job when putting together landing pages for promos and coupons they offer through their affiliate programs, and I feel like
How to Kill an Affiliate Campaign With a Landing Page Read More »
One of the questions that is most frequently asked by merchants — both those that have just launched an affiliate program, and those that have already been in this business for some time — is: Where, and how can I recruit some of those “super affiliates”? These affiliates [read my
How to Grow a Super Affiliate Read More »
I have been using Twitter to keep in touch with affiliates and other online marketers, to share knowledge and learn from others, as well to post stuff about my personal life. At one point, however, I have realized that some affiliate marketers that I work with may not be interested
Twitter as an Affiliate Program Management Support Tool Read More »