First of all, what is microblogging? About.com defines it as follows: Microblogging refers to the posting of very short updates about oneself. It is in contrast to long-form blogging, where there are usually at least a few hundred words. Instead of posting a message on their regular blog, people who […]
To Microblog or Not To Microblog? Read More »
Almost a month ago I stated that the ultimate goal of every affiliate manager should be in making his/her affiliate intrinsically motivated [see the full post here]. I’ve been reading more about motivating people, specifically in culturally diverse contexts (and the affiliate marketing context is certainly a good example of
Managing Culturally Diverse Affiliates Read More »
In his Organisational Behaviour and Analysis: An Integrated Approach, Derek Rollinson points to the importance of looking at the leader-follower relationship through the prism of “reciprocal causality.” This concept presupposes that in healthy leader-follower interaction the influence between leaders and followers happens simultaneously, reciprocally, and continuously. Ignoring, or neglecting, the
Reciprocal Causality and Affiliate Program Management Read More »
When setting up an affiliate program, the question of cookie life inevitably comes up. Affiliate cookie life is the time span that starts with the consumer’s click on the affiliate link and ends on the day beyond which you, as a merchant, do not wish to remunerate the affiliate for
Affiliate Program Cookie Life Question Read More »
It seems that mobile is both one of the less crowded affiliate marketing arenas, yet one of the fastest developing ones out there. The total number of mobile Internet users in the U.S. has grown from an average of 10,821 unique users a day in January 2008 to 22,369 a
Mobile Affiliate Marketing: Are You In? Read More »
Since the time I’ve blogged about the implications of the CA Bill AB 178 for affiliates, Melanie Seery posted the following two news: (i) Connecticut’s bill was approved in the Join Finance Committee, and (ii) North Carolina is now also looking in the same direction. Regarding Connecticut Melanie wrote: The
Connecticut SB 806 Bill Approved. North Carolina Next? Read More »
I have just found out that Shawn has uploaded the podcast of the full “Advanced Approaches to Affiliate Recruiting, Training & Management” [originally announced here] we did with Heather Paulson at Affiliate Summit West 2009. Thank you, Shawn. You may listen to the full session on this GeekCast.fm’s page.
Recording of "Advanced Approaches" ASW09 Session Read More »
One of my blog readers has e-mailed me a question about what commission to offer when launching an affiliate program. It is a good question. Therefore I have have decided to reply in a blog post. Truth be told, I have already addressed this question in detail in my A
What Affiliate Commission to Offer? Read More »
I’ve had the following conversation with a client today (“M” stands for “merchant”, while “G” for “Geno”): M.: When we have a new affiliate signing up and putting our banner on their web site, I get credit for it with the search engines as a one-way link, correct? G.: No,
Do Affiliate Links Help Merchants With SEO? Read More »
I see people arriving at my blog in their search for a definition of affiliate marketing. Since I’ve not made any blog posts specifically on this, I have decided to put together one today. Here’s my definition of it: Affiliate marketing is basically performance-based marketing, whereby affiliates/partners promote a merchant’s
Definition of Affiliate Marketing Read More »