As affiliate managers we spend a lot of time on recruiting new affiliates into our programs. There are many different ways to identify affiliates and then contact them to tell them about your program, but today we’re going to focus on things you want to avoid as you’re going through […]
5 Deadly Mistakes to Avoid While Recruiting Affiliates Read More »
How do you start an affiliate marketing program? It isn’t rocket science, and in this post I’d like to show you how to create your own affiliate program in 5 straightforward steps. Having launched hundreds of affiliate programs myself, and having written books on it (one of which, in fact, is
How to Start an Affiliate Program Read More »
Although over 81% of merchants use affiliate marketing to attract and engage customers and generate sales, only a few of them realize the importance of proactive affiliate management and communication. Many merchants end up running their program on autopilot once they’ve set it up. Some merchants mistakenly believe that affiliate
Complete Guide to Affiliate Marketing Program Management Read More »
One of the most important steps in setting up (and running an affiliate marketing program) is choosing the affiliate tracking software solution. Broadly speaking, you have two options: 1. Set up your program on an affiliate network 2. Run it in-house, with the help of affiliate marketing program software Each option has its
The Complete Guide to Affiliate Marketing Tracking Software Read More »
We talk a lot about launching affiliate programs and building them up from nothing, but what about the struggles of the average affiliate manager who has an established program that seems to have plateaued and gone stagnant? It’s easy for an affiliate manager to get caught up in the day-to-day
5 Ideas to Rescue Your Flatlined Affiliate Marketing Program Read More »
Are you thinking of turning to affiliate marketing in order to promote your products or services and boost your sales? Now is the best time to do it, and Rosemarie Spiher did a great job explaining why in this recent post of hers. Of course, before you get started, you want
The Costs of Running an Affiliate Program Read More »
In e-Commerce, product feeds or data feeds are used regularly especially when you are exchanging large amounts of information or data. But what exactly is a product feed? Why do you need it? And what are some best practices when it comes to creating and using them? What is a
What is a Product Data Feed? Read More »
There are lots of affiliate marketing events each year. Along with network conferences, trade shows and expos, there is no shortage of events to attend. We have a detailed list on our blog of the 2018 conferences and we will be updating you soon with a list of 2019 conferences. While
Today we’re going to talk about how to create the ultimate tool kit for your affiliates. The tool kit we describe today will be in the form of a PDF info packet. This tool kit, or info packet, will contain information to help your affiliates write better content promoting your
How to Create the Ultimate Affiliate Marketing Tool Kit for Your Affiliates Read More »
Most marketers nowadays are very data driven. In our current world we have managed to break almost everything down and use analytics to make informed decisions. Sports, like baseball, have become so analytically driven that professional clubs are hiring data scientists left and right to work for them and help
Four Types of Affiliate Program Stats That Help Affiliate Marketers Read More »