Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source]. I went to the Walmart coupons page (titles and meta tags of all pages […]
Yahoo! Deals – New Affiliate Coupons Aggregator Read More »
Affiliate marketing is essentially a Cost Per Action marketing. When there is performance/action — you pay your affiliates. Performance can be of several types, but the most frequently valued ones are sales and leads. Therefore, online businesses either pay a percentage (or a flat amount) of every sale an affiliate
Cost Per Action Marketing and Pay Per Lead Model Read More »
About a month ago I posted a layout of an affiliate newsletter in my blog. Today I have sent out an August newsletter for the DaySpring.com’s affiliate program, which covered 6 of the 7 points listed in the above-quoted post. Several affiliates emailed back almost immediately (they didn’t have to
Back to the Question of Affiliate Newsletters Read More »
A merchant, who has recently started an affiliate program emailed me the following question: Affiliates are currently being credited their commission at the moment of sale. What if an order gets canceled, or we sell something that is no longer in stock? First of all, make sure you it is
Do Affiliates Get Commission on Canceled Orders? Read More »
Every once in a while affiliates post (in blog, forum, or other social media channel) about merchants lowering the affiliate commission rates in their affiliate programs. History also testifies that this happens not only with smaller brands, but larger online merchants were caught doing this as well. Some justify commission
Lowering Affiliate Commission Rates = Big Mistake Read More »
I have blogged about the problem of disabled cookies, and how situations when the end users refuse to accept cookies may hurt the affiliate tracking. In my response I have mentioned that there is one “if” and that is “if the platform chosen by the merchant relies on cookies for
Cookie-less or Cookie-free Affiliate Tracking Solutions Read More »
Rhianna’s comment to my previous post has brought up an extremely important point. Some merchants believe they are being proactive when they terminate relationship with affiliates or remove them from their affiliate programs. Email notifications where merchants tell (or would “command” be a better choice of verbs here?) their affiliates:
Employee Termination and Affiliate Marketing Read More »
How often do you visit a doctor if nothing is wrong with you (or, rather, when you feel that everything is alright)? I personally seldomly do so unless I am concerned about something. The last time when I checked my cholesterol levels was three of four years ago when I
Reactive vs Proactive Affiliate Program Management Read More »
A merchant wrote: I wanted to see if you knew what happened if a shopper has more than one cookie from different affiliates, and then makes a purchase. I think this would be very likely to happen and was wondering who would get the commission, etc. This is a very
Can a Shopper Have Cookies from Different Affiliates? Read More »
Do you know that the text of your affiliate denial email can actually hurt your recruitment efforts? Here’s a scenario: You are running a blog for your affiliate program, which attracts good targeted traffic (affiliates interested in promoting your product/service), and lands affiliate sign-ups. You are reviewing applications manually [good
Affiliate Denial Email Can Hinder Recruitment Read More »