A fellow affiliate marketer and affiliate program manager, Matt Enders (on Twitter: @mattenders), broke the news yesterday: Missouri is joining the crowd of states which are considering what I like to call selective advertising tax. A North Carolina-based e-tailer, friend of Enders, “received a letter in the mail from the […]
Missouri Looks in the Direction of Advertising Tax Read More »
The question of link building and improving SEO simultaneously with the development of an affiliate marketing relationship is one that merchants ask me quite frequently. Here’s the text of one such email: In our next newsletter we would like to push an extra 1% commission for anyone who puts some
SEO Link Building in Affiliate Marketing – Affiliate Perspective Read More »
An affiliate wrote: I am one of your affiliates and have an affiliate link on my web site www.hisURLhere.com for your store. My site is new this month and I’m working on building traffic (which would benefit both of us) by getting others to link to my site. I was
SEO Link Building in Affiliate Marketing – Merchant's Perspective Read More »
Today I have received the following email: I have an affiliate management question for you in regards to recruiting with SAS, and was hoping you could provide some guidance. One of our clients recently launched in the SAS network (late June). We’re seeing ok numbers but I feel we can
How to Recruit Affiliates into an Affiliate Program? Read More »
After testing their new affiliate payment model with select affiliates for over three months, the eBay Partner Network (eBPN) has made an official announcement of it yesterday. The model bears a name of Quality Click Pricing (QCP), and is essentially a CPC (cost per click) model. It is called to
eBay Partner Network Will Now Pay for Clicks Read More »
I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare
Average Pay Per Lead Rates Read More »
While recruiting affiliates into the affiliate programs of the merchants we work with, over the years we have registered that follow-up recruitment emails are actually more effective than the initial email contact with a prospective affiliate partner. In fact, more affiliates are being recruited through follow-up emails than through the
Importance of Follow-Up Affiliate Recruitment Emails Read More »
Got a message from a client this morning: I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired… Went to the affiliate’s site, took
Affiliates Get Banned for Stealing Coupons Read More »
Discussing the future of philanthropy, Seth Godin has said that for a proper understanding of the subject, it is important to realize “there isn’t just one reason why people are doing something”. He used an example of Starbucks vs Dunkin’ Donuts, where in case with the former people go to
Motivation Has Multiple Facets Read More »
Not too long ago the UK-based Internet Advertising Bureau‘s (IAB) Affiliate Marketing Council has released its new Ethical Merchant Charter. The document aims at promoting “greater transparency in the industry and ensure better relationships between publishers and merchants” and is the second best practice initiative by IAB in 2009 after
IAB Affiliate Marketing Council's Ethical Merchant Charter Read More »