In a reply to my recent “Most Affiliate Newsletters Never Get Opened” post a super affiliate and good friend of mine, Mike Allen, posted: I know affiliate managers likewise don’t read all the email messages they receive from affiliates. And I have the numbers to prove it. I thought: “I’ll […]
Do Affiliate Program Managers Open Emails? Read More »
Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service. Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the
Attention Deficit in Affiliate Networks' Customer Service Read More »
Just had a new publisher apply into one of the affiliate programs we manage on the Google Affiliate Network. The affiliate’s website opened just fine in my Internet Explorer, but Mozilla Firefox gave me a warning a part of which you are seeing above. Are you checking affiliate websites for
Attack Sites, Malware and Safe Browsing Diagnostic Read More »
Yesterday evening the team at #SocialMedia has published a good blog post on the FTC’s new rules. They have referred to my earlier statement that the new guidelines imply a shift in responsibility: from the advertiser (who, back in the years when “such traditional media as television, commercials and print
FTC Means To Say That Everyone is Accountable Read More »
Not many affiliate networks provide you with such data as an open rate for your outgoing affiliate correspondence (such as approval emails or newsletters), and this is really unfortunate. Commission Junction does provide merchants/advertisers with such important information as a part of the Email Campaigns reporting: Looking at the data
Most Affiliate Newsletters Never Get Opened Read More »
The advertiser’s affiliate program description page is frequently the first place from which a prospective affiliate learns about the program. It is also the main place to which an affiliate turns to when looking for affiliate program details and conditions. There are different ways to word the text and the
How To Construct a Good Affiliate Program Description Read More »
I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies: Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare
Irony: Firewall Deletes Its Own Affiliates' Cookies Read More »
A merchant has just asked: I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name. The intent of the above-quoted affiliate is obvious —
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As I was looking for a coder to help one of our clients (her store is running on Yahoo Merchant Solutions) put together an affiliate product feed, I ran across a YourStoreWizards’ shopping feed service. I must admit, I have never heard of them before, and was hesitant to recommend
Affiliate Data Feeds & Example of YourStoreWizards Read More »
Over the past four days I have been receiving numerous emails from merchants and affiliates, asking how to word their texts to meet the new Federal Trade Commission rules for testimonials, reviews and endorsements. Affiliates wonder how to put together disclosures: As a publisher, is there generic type of blurb
How to Word Disclosures & Agreements to Meet FTC Rules Read More »