Not sure how many of you are following @GoogleRetail on Twitter, and saw their below tweet, and the post it is linked to, but I believe it is an extremely important one to miss: The blog post that appeared on Google Retail Blog earlier this month (and the one that […]
Ready for Post-Holiday Shoppers? Read More »
I’ve been busy writing about other stuff during the week, and saved the news for the very end of it. Today I am excited to bring you my December 2009 news, which are: (i) joining of an advisory board of a major conference, and (ii) printing articles in December issues
December 2009 News and Articles Read More »
Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the
Poor Affiliate Communication: AJ Madison Case Read More »
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7
Bright Future for Coupon Affiliates Read More »
Yesterday afternoon, an online merchant, who also has an affiliate program, circulated the following announcement to all of his affiliates: Dear affiliate, [Merchant’s website] will be closed for vacation until end of the month. We expect to be back January 1st. The store will be closed all this time, meaning
Shopping Cart Gone on Vacation Read More »
Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week
64% of Holiday Shopping Still Left to Be Done Read More »
A case scenario, and question came in the email: Lets say you had an existing business, with an affiliate program already up and running for several years. You have a large amount of affiliates in that program, some very productive and some not at all. You then hired someone to
Affiliate Program Management KPIs Read More »
A solid online retailer, voted one of Internet Retailer’s Hot 100 Companies of 2009, visited by over a million of unique visitors every month, has sent out their affiliate newsletter. It was written well, but some of the things could certainly use some improvement. Here’s a screenshot of a part
Affiliate Newsletter: Format is Important Read More »
In my previous posts I have spoken about the structure of the affiliate newsletters, the three Ps to remember at all times, the necessity for clear distinction between customer-oriented vs affiliate-geared promos, the art of getting attention, and other things. Today I would like to address a basic, yet very
How Often to Send Affiliate Newsletters Read More »
Believe it or not, but not all online merchants offer their customers with a holiday shipping schedule. If this statement does not apply to you, skip right to the very last paragraph of this post. If, on the other hand, you do not yet have a shipping schedule posted on
Publish Your Holiday Shipping Schedule Read More »